Episode 57 - Farid Mosumov and Shop Minis
Liquid Weekly Podcast: Shopify Developers Talking Shopify DevelopmentShow Notes
In this episode of the Liquid Weekly Podcast, hosts Karl Meisterheim and Taylor Page sit down with Farid Mosumov, a Shopify app developer and one of the first to release a Shop Mini, to explore the new frontier of the Shop app ecosystem.
Farid shares his journey from building Shopify competitors in PHP to becoming a full-time Shopify app developer in the Netherlands. He pulls back the curtain on the "Shop Minis" early access program, explaining how developers can leverage this new surface to improve discoverability for merchants. He discusses the technical stack (Cloudflare Workers, OpenAI), the "hidden" nature of Minis currently, and why this is a massive opportunity for developers to rethink how they drive sales.
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Find Farid Masumov Online Twitter (X): https://x.com/faridmovsumov LinkedIn: https://www.linkedin.com/in/faridmovsumov/ YouTube: https://www.youtube.com/@UCLzQ6NcHTYxwRCZDHn1PbPA Website: https://craftshift.com/ Shopify Apps: https://apps.shopify.com/partners/craftshift Shop Mini App: https://shop.app/mini/find-your-colors Rankbase.io: https://rankbase.io/
Timestamps 00:00 Introduction and Support Heroes Sponsor Ad 02:00 Welcome and Introduction of Farid Masumov 05:08 Farid’s Origin Story: From PHP to Shopify App Dev 11:40 The Tech Stack: Laravel, React, and AI Tools 15:00 Using AI for Coding vs. Marketing 20:45 Getting Started with Shop Minis (Thanks to Harshdeep!) 23:00 What are Shop Minis? Strategy and Discovery 26:30 Ideation: How to Build for the Shop App Consumer 31:50 The Early Access Experience & Working with Shopify Product Managers 37:00 The Importance of Standard Category Metafields 46:00 Infrastructure & Costs: Cloudflare Workers and OpenAI 53:25 Dev Changelog Highlights 55:50 Picks of the Week
Resources Shop Minis announcement: https://www.shopify.com/blog/shop-minis-a-new-era-of-immersive-commerce Shop Minis Documentation: https://shopify.dev/docs/apps/shop-minis Dev Community Forums: https://community.shopify.dev/c/shop-minis/33 Harshdeep Post: https://x.com/kinngh/status/1981088833903972531?s=20
Dev Changelog [Action Required] Customer marketing URL fields now require write access: https://shopify.dev/changelog/customer-marketing-url-fields-now-require-write-access Discount functions API now supports rejecting discount codes: https://shopify.dev/changelog/discount-rejection-support-for-discount-functions Venmo and PayPal are now treated as separate payment methods: https://shopify.dev/changelog/venmo-and-paypal-are-now-treated-as-separate-payment-methods
Picks of the Week Karl: Russell Stover Sugar-Free Peppermint Patties – A keto-friendly indulgence for when you need a sweet treat. Farid: Custom Data Declarations & Admin Intents – Using Metaobjects and Admin Intents to create fast, native-feeling editing experiences within embedded apps. Taylor: Ninja Creami – An ice cream maker that lets you control ingredients (and mix-ins!) for high-quality frozen desserts at home.
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More from Liquid Weekly Podcast: Shopify Developers Talking Shopify Development
Taylor is in India for Shop Quest, so Karl flies solo with Charles Swayne, owner and app developer at JadePuma Apps and the person behind Datify. Charles is 21, learned Python in sixth grade, and now runs a multi-agent development workflow that researches, plans, audits the plan, executes, and tests itself before he ever looks at the code.
Georgi Petrov, CEO and co-founder of Uxify, joins Karl and Taylor to talk about the half of web performance nobody optimizes for: the shopper's device. After building SMS Bump (acquired by Yotpo), ConsentMo, and NitroPack (acquired by WP Engine), Georgi is now tackling device-specific friction, the laggy buttons, layout shifts, and interaction delays that vary wildly from one phone to the next. We get into how Uxify profiles a visitor's capability without touching your code, the specialized agents that fix problems on the fly, the ClickHouse-powered data layer behind it all, and how to think about performance heading into BFCM. Plus the Dev Changelog and Picks of the Week. Sponsor The Support Heroes: https://www.thesupportheroes.com/ Subscribe to Liquid Weekly Don't miss out on expert insights and tips. Subscribe to Liquid Weekly for more content like this: https://liquidweekly.com/ Find Georgi Online Uxify: https://uxify.com/integrations/shopify/ LinkedIn: https://www.linkedin.com/in/georgipetrov/ Timestamps (00:00) Open (00:29) Intros (02:11) Meet Georgi Petrov of Uxify (02:54) Origin story: hardware hacking to his first software (06:03) Finding Shopify: SMS Bump, ConsentMo, and NitroPack (12:23) Making fast decisions and failing cheaply (15:32) Why Uxify: performance is half website, half device (20:11) How it works: profiling devices and adapting on the fly (26:17) Sitting alongside your theme without touching your code (28:26) Real user monitoring and specialized agents (37:47) The tech stack: ClickHouse and heavy browser testing (41:57) Shopify cart variations and a clever checkout fallback (46:24) Prepping for BFCM and who Uxify is for (51:14) Dev Changelog (58:22) Picks of the Week Dev Changelog [action required] Variants now support multiple barcodes: https://shopify.dev/changelog/product-variant-barcode-is-being-replaced-by-barcodes Create and delete dev stores in Shopify CLI: https://shopify.dev/changelog/create-and-delete-dev-stores-in-shopify-cli [action required] Discounts Allocator Function API developer preview has ended: https://shopify.dev/changelog/discounts-allocator-function-api-developer-preview-has-ended Delivery options in Shopify Functions input now expose their metafields: https://shopify.dev/changelog/delivery-options-in-shopify-functions-input-now-expose-their-metafields Prepare your app for the Shopify admin's new look: https://shopify.dev/changelog/prepare-your-app-for-the-shopify-admins-new-look [action required] Updates to Events payloads and subscription configuration: https://shopify.dev/changelog/updates-to-events-payloads-and-subscription-configuration New Pricing audit trail for contextual product variant prices: https://shopify.dev/changelog/pricing-audit-trail-for-contextual-product-variant-prices [breaking api change] [action required] Removed session.currentSession.staffMemberId from POS UI Extensions (2026-10): https://shopify.dev/changelog/removed-session-currentsession-staffmemberid-from-pos-ui-extensions-2026-10 Request a bundle size exception for existing UI extensions: https://shopify.dev/changelog/request-a-bundle-size-exception-for-existing-ui-extensions Picks of the Week Karl: Keto Oreo-style sandwich cookies (about 50 calories each), part of his ongoing tour through packaged keto snacks: https://www.choczero.com/products/keto-sandwich-cookies Georgi: Calisthenics between AI prompts. Knocking out push-ups and squats while waiting on an agent, which he says burns the time well and sharpens his focus when he comes back. Taylor: Ted Lasso, season 4 on Apple TV+. Still, in his words, one of the most wholesome shows around: https://www.imdb.com/title/tt10986410/
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