Show Notes
How do you turn a humble jacket potato into one of Britain's biggest viral food sensations?
This week we're joined by the one and only Spudman, the man behind Britain's most famous jacket potatoes, to uncover the extraordinary story of how he built his potato empire.
From queues stretching for hours and millions of followers around the world to earning £40,000 a month through TikTok and turning down a staggering £1 million offer, Spudman reveals what it really takes to turn a simple food business into a global phenomenon.
But behind the viral success is an equally remarkable personal story. We discuss his ongoing battle with kidney disease, spending 25 hours a week on dialysis, the challenges of running a business in the public eye and how his life changed almost overnight.
We also get into the secrets behind the perfect jacket potato, the realities of social media fame, meeting Queen Camilla and what comes next for the Spudman empire.
An extraordinary story of resilience, entrepreneurship and the power of a really good potato.
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