Show Notes
Luka Hocevar returns to discuss what it takes to build a successful career in fitness as automation, AI, algorithms, and information become increasingly abundant.
The opportunity, Luka argues, is not to become even more automated. It is to become more human.
We discuss:
• How fitness professionals can build and protect trust • Why influencer shortcuts eventually damage credibility • Why inefficiency can sometimes be valuable for creativity • Creating alignment and clarity around your goals and career • Why the right audience matters more than the largest audience • Why people increasingly crave real-world human connection • What Luka means by “the return to real” • Where DM automations go wrong • How automation can damage trust when it pretends to be personal • Why Luka thinks we need less dopamine and more oxytocin • Putting yourself in environments that create better outcomes • Why the rooms you enter can shape your standards • Learning directly from great people to accelerate your growth • Luka’s Information → Integration → Transformation framework • Why many people get permanently stuck collecting information • Small-group coaching and the value of implementation support • Why information itself is becoming harder to monetize • What people are actually willing to pay for now • Mentorship, accountability, feedback, context, and relationships • Why being physically present still matters • Building relationships that compound over years • And much more
Follow Luka:
@lukahocevar
VIGOR GROUND FITNESS & BUSINESS SUMMIT
Luka is hosting the Vigor Ground Fitness & Business Summit November 12–14 in Seattle.
The Summit only happens every second year and brings together a world-class mix of emerging talent and hard-to-access industry veterans.
Learn more:
https://www.vigorgroundfitness.com/summit
CHAPTERS
00:55 Curating Energy and Creativity 02:57 The Perfect Business and Perfect Life 05:28 Social Media and Trust Erosion 09:02 The Return to Real Connection 14:33 Automation vs. Human Support 16:51 Trust, Transparency, and Credibility 21:46 How Situations Shape Success 27:04 Why the Vigor Summit Matters 28:04 Small-Group Mastery Wins 28:57 The Power of Being There 29:37 Cookbook Skill Shortcuts 31:48 Mentors, Peers, and Higher Standards 34:11 Success Clues vs. Negativity 37:19 Beyond Information Products 38:53 Why Support Drives Follow-Through 45:19 Escaping the Information Loop 47:45 Change Your Environment Fast 50:29 Vigor Summit Lineup Highlights 52:15 Why This Summit Is Different 53:28 Relationships That Compound 54:19 Final Thoughts and Wrap-Up
SUPPORT THE SHOW
• Subscribe and check out more episodes • Share the episode and tag @andrewcoatesfitness • Send this to a coach trying to build a career in the age of AI
FOLLOW ANDREW COATES
Instagram: @andrewcoatesfitness
https://www.andrewcoatesfitness.com
PARTNERS AND RESOURCES
ANDREW COATES’ 13-WEEK ONLINE GROUP STRENGTH PROGRAMS
Join my Men’s or Women’s 13-Week Online Group Strength Programs.
Choose between:
• Gym Upper/Lower • Home Upper/Lower • Full Body
Get full access to me with prompt responses.
Use code SEPTEMBER10 to save 10%.
www.foreverstrength.ca/join-now/
Questions?
https://www.instagram.com/andrewcoatesfitness/?hl=en
I would love to coach you.
RP STRENGTH APP
Use code COATESRP:
https://www.rpstrength.com/coates
JUST BITE ME MEALS
Use code ANDREWCOATESFITNESS for 10% off:
MACROSFIRST — FREE PREMIUM TRIAL
Download MacrosFirst and enter ANDREW when asked how you heard about the app.
KNKG BAGS — 15% OFF
https://www.knkg.com/Andrew59676
VERSA GRIPPS
https://www.versagripps.com/andrewcoates
TRAINHEROIC — FREE 90-DAY TRIAL
https://www.trainheroic.com/liftfree
Reply to the email you receive or email [email protected] and tell them Andrew sent you.
L1 BIOMECHANICS AND ASSESSMENT COURSE
Use code COATES:
https://pro.activelifeprofessional.com/assessmentworkshopevents
More from Lift Free And Diet Hard with Andrew Coates
James Krieger is one of the most trusted figures in the fitness industry and exercise-science research.
Steven Sahyoun coaches performance and rehabilitation, helping people move from injury back toward the demands of training and sport.
Stuart McMillan is one of the world’s most respected and decorated sprint coaches.He joins me to share his expertise on speed, sprinting, skipping, movement quality, youth development, coaching, and the balance between complexity and simplicity.We discuss:• Why adults tend to stop moving fast and powerfully• Why speed and intensity variability may matter as we age• Whether everyone actually needs to sprint• How to move fast in ways appropriate for your ability• Why movement variability matters• Why Stuart believes more adults should skip• Hip extension and the fundamentals behind skipping• How to progressively introduce skipping• How beginners can start sprint training• Managing sprint-related injury risk• Why consistency and gradual exposure matter• Coordination as a limiting factor• Why adults need to stop worrying about how movement looks to other people• Sprinting and speed development for young athletes• Why youth training should emphasize coordination and skill• Strength versus skill when thinking about injury risk• Why movement quality deserves more attention• Stuart’s six-part framework for assessing movement quality• Whether movement is effective, efficient, stable, adaptable, authentic, and aesthetic• Balancing art and science in coaching• How Stuart thinks about systems• Complexity versus simplicity• Why good coaching often becomes simpler with experience• “Safe to fail” experiments in coaching• Why mastery often involves subtraction• And much moreFollow Stuart:@fingermashCHAPTERS00:16 Why Adults Stop Sprinting02:10 Intensity Variability and Aging04:45 It’s Never Too Late to Train Speed05:45 Move Fast Your Way07:22 Why Stuart Loves Skipping08:48 Hip Extension Fundamentals12:08 Progressive Skipping Practice15:07 Beginner Sprint Progression18:40 Injury Risk and Consistency20:30 Coordination as a Skill Barrier21:51 Stop Caring How It Looks22:19 Coaching Kids to Move Fast25:07 Youth Coordination Over Strength26:26 Strength vs. Skill and Injuries27:50 Coordination Over Capacity29:49 Defining Movement Quality33:37 The Six-Word Movement Framework35:33 Authentic and Aesthetic Movement39:37 Balancing Art and Science42:33 Systems Thinking Basics48:18 Safe-to-Fail Coaching49:36 Simplicity After Complexity52:28 Mastery Through Subtraction55:18 Final Thoughts and Where to Follow StuartSUPPORT THE SHOW• Subscribe and check out more episodes• Share the episode and tag @andrewcoatesfitness• Send this to someone who hasn’t moved fast in yearsFOLLOW ANDREW COATESInstagram: @andrewcoatesfitnesshttps://www.andrewcoatesfitness.comPARTNERS AND RESOURCESANDREW COATES’ 13-WEEK ONLINE GROUP STRENGTH PROGRAMSJoin my Men’s or Women’s 13-Week Online Group Strength Programs.Choose between:• Gym Upper/Lower• Home Upper/Lower• Full BodyGet full access to me with prompt responses.Use code SEPTEMBER10 to save 10%.www.foreverstrength.ca/join-now/Questions?https://www.instagram.com/andrewcoatesfitness/?hl=enI would love to coach you.RP STRENGTH APPUse code COATESRP:https://www.rpstrength.com/coatesJUST BITE ME MEALSUse code ANDREWCOATESFITNESS for 10% off:https://justbitememeals.comMACROSFIRST — FREE PREMIUM TRIALDownload MacrosFirst and enter ANDREW when asked how you heard about the app.KNKG BAGS — 15% OFFhttps://www.knkg.com/Andrew59676VERSA GRIPPShttps://www.versagripps.com/andrewcoatesTRAINHEROIC — FREE 90-DAY TRIALhttps://www.trainheroic.com/liftfreeReply to the email you receive or email [email protected] and tell them Andrew sent you.L1 BIOMECHANICS AND ASSESSMENT COURSEUse code COATES:https://pro.activelifeprofessional.com/assessmentworkshopevents
Pete Dupuis is an icon of gym ownership, business development, and mentorship within the fitness industry.
Jordan Lips is passionate about fibre - perhaps more than anyone else I’ve met - and maybe you should be too.