Show Notes
Entrepreneurship is often motivated by a desire to address real-world challenges. One area where this is particularly evident is travel – especially the need for safer, more connected experiences for solo women.
In this episode of Beyond Breakeven, a Xeinadin podcast, host Alex Deakin-Mckay speaks with founder Vanessa Karel, whose company Greether addresses a gap that many traditional travel giants overlook.
Their discussion goes beyond product development to address how startups compete in crowded markets and the value of mission-led businesses that generate both financial returns and social impact.
Startups like Greether demonstrate that responding to overlooked needs isn’t just about technology or funding, but about deep understanding and persistent execution.
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