Show Notes
This week on the Mr. Beacon Podcast, Wiggs Civitillo, CEO and Co-Founder of Starfish, shares how his company is revolutionizing supply chain traceability. Starfish simplifies data sharing for compliance with FSMA 204, enhancing food safety, reducing waste, and building consumer trust. Learn how traceability unlocks value through insights, sustainability tracking, and ambient IoT innovations. Don’t miss this deep dive into the future of transparent, efficient supply chains.
Wiggs’ Top 3 Songs with Meaning:
“Give It Up” by KC & The Sunshine Band: https://www.youtube.com/watch?v=-AkxUirASIQ “Days Like This” by Van Morrison: https://www.youtube.com/watch?v=paauQuPhKaA “It’s A Great Day To Be Alive” by Ben Rector: https://www.youtube.com/watch?v=MotpRvZbvQk
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More from The Mr. Beacon Ambient IoT Podcast
InPlay CEO Jason Wu returns to the Mr. Beacon Podcast with an exclusive announcement: LIVE IoT, a new initiative for secure, interoperable Bluetooth tags. Discover how InPlay’s IN120 chip enables sub-$1 temperature logging, why open standards matter, and how partnerships with Trackonomy and Hubble Network could accelerate Ambient Physical AI and connect trillions of everyday objects to the cloud.
Ismail Hamdad, Co-Founder of Adsum Networks, joins Mr. Beacon to explore how AI can accelerate IoT firmware development from months to hours. We discuss Adsum’s IoT Decoder, giving AI coding agents the tools and context to work with physical hardware, the future of open IoT development, and Ismail’s journey from telecom engineering to entrepreneurship.
Matt Maupin of Silicon Labs joins the Mr. Beacon Podcast to discuss the evolution from Zigbee to Matter over Thread, the company’s concurrent multi-protocol technology, and its collaboration with Philips Hue. We explore interoperability, wireless reliability, commercial IoT, chip integration, Bluetooth Channel Sounding, and how these technologies can make connected devices easier and more dependable.
Rob Tiffany, Research Director at IDC and author of “Saving the Earth with the Internet of Things,” joins Mr. Beacon to explore how IoT can tackle real-world challenges in agriculture, water, food and sustainable cities. We discuss his 100 practical IoT recipes, pioneering work connecting vending machines, his definition of digital twins, and why combining IoT, automation and AI could unlock enormous opportunities.
What happens when IoT finally gets the connectivity infrastructure it has been waiting for?