Episode 23: Your marketing is more than your portfolio - How to create a marketing campaign that consistently attracts your ideal client with Jude Charles
If These Walls Could Talk: The Business of Interiors PodcastShow Notes
I am so grateful that Jude Charles is back for another episode and this time we’re discussing all things marketing!
This time we discuss the importance of storytelling in the interior design industry and how capturing the unpolished version of a project can set designers apart. Jude emphasises the power of showing the behind-the-scenes journey and the challenges that arise during a project. He believes that sharing these moments not only builds trust with clients but also allows designers to showcase their unique personalities and the emotion they bring to their work. Jude also explains the value of sharing personal aspects of oneself in business and building trust with clients and shares strategies for turning clients into advocates whilst highlighting the power of storytelling in building trust and creating connections. You don’t want to miss it!
Warning: You will need your notepad for this one 🖊️
Click here for Jude's downloadable resources for Interior Designers- 10 Storytelling Prompts & Year-End Analysis.
Connect with the host: @thebusinessofinteriors Thebusinessofinteriors.com
Connect with our guest: @judecharles https://judecharles.co/
This podcast is sponsored by Rachel Usher Interior Design.
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More from If These Walls Could Talk: The Business of Interiors Podcast
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Building a Business on Your Own Terms: Rebecca Hughes on Leadership, Growth, and Resilience Discover the inspiring story of Rebecca Hughes, who transitioned from a career in advertising to establishing a high-end interior design studio in London. In this episode, she shares insights into her growth, the importance of mentorship, client relationships, and balancing personal life with a thriving business.
Discover the transformative power of narrative-led design with interior designer Sameena Singh.In this episode, Sameena Singh takes us on a journey through her innovative approach to interior design, where storytelling becomes the cornerstone of creating personalised residential spaces. With over 15 years of global experience in luxury hospitality and high-end residential design, Sameena brings a refined eye and holistic vision to every project. Her work spans continents and iconic names, from the timeless grandeur of the Ritz-Carlton to the quiet opulence of Four Seasons, Fairmont, and Jumeirah where she has orchestrated every phase of the design narrative, from first sketch to final flourish.
For interior designers looking to expand beyond familiar borders, this episode is a deep dive into why global exposure isn’t just valuable, it’s essential. We explore how engaging with international suppliers, markets, and perspectives can elevate your design work, strengthen your sourcing network, and open doors to entirely new opportunities. At the centre of this conversation is High Point Market Authority and its flagship event, High Point Market—widely regarded as the world’s largest home furnishings trade show.