Show Notes
A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm leads and start building the kind of trust that actually turns followers into booked clients.
What you'll learn in this episode Why your potential clients are staying in the "consideration phase" longer than ever (and what the trust recession means for family photographers) The one marketing asset you own that Instagram can never take away from you How to create a lead magnet that builds real trust before a family ever reaches out Why a single blog post will outperform your best reel for years The simple follow-up sequence that keeps warm inquiries from ghosting you How to build a repeatable marketing cadence that does not burn you out Which strategy to start with first (spoiler: pick one, not all five)
Resources & Links Mentioned In This Episode ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/middle-of-funnel-marketing-family-photographers/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!
Connect with Me (Dolly DeLong Education) 💻 Website 📱Instagram 🎥 YouTube
Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode: ✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love.
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