Sustainable Winegrowing

329: Sustainability Starts with People | Marketing Tip Monday

Sustainable Winegrowing

Show Notes

When we talk about sustainability in wine, practices like conserving water, enhancing soil quality, and supporting biodiversity often come to mind. But sustainability is about more than caring for the land; it's about caring for the people behind every bottle.

Resources:

Apply for SIP Certified Wine Join 2027 ReSIProcal February (Members Only) Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit

Support the Podcast:

Make a Donation

Vineyard Team Programs:

Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

More from Sustainable Winegrowing

Oct 12, 2026

By eliminating foil capsules and switching to lighter bottles, SAMsARA cut waste and emissions—reminding wine lovers that great wine doesn't need extra packaging. Resources:

Oct 1, 2026

Imagine one vineyard machine that can prune, harvest, monitor vine health, and help guide irrigation decisions throughout the season. Manoj Karkee, the Norman R. and Sharon R. Scott Professor of Agricultural Science at Cornell University, explores how artificial intelligence, robotics, and cyber-physical systems can make farming more efficient and economical. Learn how multipurpose and soft robotics can tackle vineyard tasks, how cameras and sensors feed AI models to guide crop management, and how human-robot collaboration reduces labor, input costs, and resource use.

Sep 17, 2026

Healthy soils are built through years of management decisions and sometimes rethinking old practices. Jim Lincoln, General Manager of Beckstoffer Vineyards in Napa Valley, shares how his approach to weed management has evolved from cultivation and herbicides to mowing, sheep grazing, cover crops, and no-till practices. Learn how these changes have improved under-vine soil health, influenced weed populations, and affected costs. Jim discusses the real-world tradeoffs of building soil health and the opportunities it creates to improve fruit quality.

Sep 14, 2026

Growers rarely taste the wine made from their grapes. At Hope Family Wines, Stasi Seay uses annual tastings to help them connect their farming decisions to what's in the glass. Resources:

See all episodes →