Biblical Business Podcast

S1E2 - Atheist to Biblical Business: Adam Weisner's Story

Biblical Business Podcast

Show Notes

Adam Weisner was a staunch atheist until 18, then kept his faith out of his work for more than 20 years. McClain McKinney asks what changed, and how a kid with a tongue ring ended up opening company meetings in prayer. Adam's answer: in small business you can do whatever you want, "so if you're not bringing Jesus into your business, it's because you've decided not to." For him that shift came four years ago, when he joined C12. He was on Oprah at about 14 as a young Kurt Russell lookalike. He studied string theory to argue with Christians, until physics convinced him something had to exist outside space and time. "He used the very thing that I thought proved that he didn't exist to show me that he did." Then came 18 years of corporate work, from an AT&T Wireless kiosk in a Pomona Walmart to a bank branch after Bank of America bought Countrywide in 2008. McClain admits it took him until last year to see Scripture as applying to his own business, and asks the "dumb question" most owners are thinking: why does a P&L matter if you never spend more than you bring in? A coach at a Fortune 150 bank: "Just because you have a good idea doesn't mean you need to share it." A $60 million company with 400 employees netting $1 million, next to a $6 million company with 12 employees netting twice that. Law three of his book: close the books in seven days, hold seven months of cash, and get paid faster than you pay out.

CHAPTERS 00:00 Praying before recording 04:10 "It's not Sunday school. It's daily school." 06:47 On Oprah at 14 12:14 Parenting: finish the season, then decide 17:08 A tongue ring, a tattoo bluff, and Taco Bell 22:09 Atheist until 18, and the physics that changed his mind 25:49 The dentist appointment card 34:21 "There's a lot of fish in the sea" 38:35 Faith, marriage, kids, in that order 48:22 From tongue ring to bank branch manager 51:37 Six months married when Countrywide fails 57:51 The coach who told him not to share every idea 1:01:45 Leaving corporate for automotive suspension 1:05:38 Needs-based selling 1:15:35 "People don't care what you know until they know that you care" 1:19:44 The four leaders who shaped him 1:27:34 One-year goals and monthly cycles 1:30:30 What small businesses lack: conviction 1:37:07 Law three: close the books in seven days 1:43:22 Keeping faith out of work, until C12 1:49:26 Advice to his 18-year-old self

FOLLOW THE SHOW YouTube: youtube.com/@biblicalbusinesspodcast Instagram: instagram.com/biblicalbusinesspodcast

ADAM WEISNER CEO of Sherman Research. Author of Biblical Business: Seven Unbreakable Laws of Leadership. Instagram: instagram.com/thedispensableceo TikTok: tiktok.com/@thedispensableceo YouTube: youtube.com/@TheDispensableCEO LinkedIn: linkedin.com/in/adamweisner Book: biblicalbusiness.com

MCCLAIN MCKINNEY Founder and CEO of Chalant. Instagram: instagram.com/mcclainmckinney TikTok: tiktok.com/@mcclainmckinney YouTube: youtube.com/@McClainMcKinney LinkedIn: linkedin.com/in/mcclainmckinney Agency: chalant.us

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Oct 22, 2026

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Oct 20, 2026

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Is your brand selfish? McClain McKinney tells Adam Weisner he is approaching branding from a selfish perspective. Adam's answer: a brand always starts with someone's selfish opinion, and then it has to earn trust. They start with a definition. Adam: "Your brand is your reputation." McClain: "the subconscious affiliation of unrelated things." From there they get into the brand moat, the thing that protects you when someone does the same thing you do, or does it cheaper. Then AI. Adam argues that the capability of AI is inversely correlated to trust, and that all future currency is articulation. McClain makes his case for human-made work on purpose, and they work through what Tesla and SpaceX say, a thousand true fans, and why great marketing is other people telling your story, not you. They finish on where they agree: trust is the moat, and the first principles they want for this podcast. CHAPTERS 00:00 The disagreement 06:36 What is a brand? 10:20 The brand moat 14:04 Is branding selfish? 19:19 Trust in the AI era 25:34 Human-made on purpose 34:53 What Tesla and SpaceX say 45:46 A thousand true fans 48:05 Invest in story, not ads 56:16 Humble and curious 58:53 Where we agree 1:04:30 Competing without manipulation 1:09:54 Branding this podcast 1:13:59 Trust is the moat 1:18:40 What's worth doing next 1:28:10 First principles for our brand FOLLOW THE SHOW YouTube: youtube.com/@biblicalbusinesspodcast Instagram: instagram.com/biblicalbusinesspodcast ADAM WEISNER CEO of Sherman Research. Author of Biblical Business: Seven Unbreakable Laws of Leadership. Instagram: instagram.com/thedispensableceo TikTok: tiktok.com/@thedispensableceo YouTube: youtube.com/@TheDispensableCEO LinkedIn: linkedin.com/in/adamweisner Newsletter: adamweisner.substack.com Book: biblicalbusiness.com MCCLAIN MCKINNEY Founder and CEO of Chalant. Instagram: instagram.com/mcclainmckinney TikTok: tiktok.com/@mcclainmckinney YouTube: youtube.com/@McClainMcKinney LinkedIn: linkedin.com/in/mcclainmckinney Site: mcclainmckinney.com Agency: chalant.us Subscribe to Biblical Business so you catch the next episode. Scripture taken from the New King James Version®. Copyright © 1982 by Thomas Nelson. Used by permission. All rights reserved.

Oct 12, 2026

What does it look like when a company decides to "manage someone out"? Adam Weisner says a biblical business does the opposite. Adam's answer starts with the leader: if you are firing someone, you have most likely failed them. Usually the gap is a lack of clarity, a lack of accountability, or a bad hiring process. So he sets a real process (a verbal warning, a written warning, then 30, 60, and 90 day windows), ends each step with "how can I help you?", and means it. His line: "If somebody's underperforming, it is a direct reflection of your lack of leadership." Adam has terminated people because of changes in the business and for things they did or didn't do, and says it never gets easy, ever. Some of the people he has let go, or who quit, still ask him to be their mentor. He has also moved underperformers into a smaller role instead, sometimes at the same pay and sometimes at a way reduced scope. McClain McKinney brings the small business owner's side. He hired for growth when he needed operations, had to let that person go, then told his network about him, and 10 people asked for the man's email. He also tells how the coaching relationship with Adam turned into a job at Sherman. CHAPTERS 00:00 Why people see a firing coming, and a family hire who stops showing up 04:14 "If I'm firing somebody, then I have failed them most likely as a leader" 05:30 How corporate "manages someone out," and what stewardship does instead 07:02 Verbal warning, written warning, 30, 60, and 90 days: "how can I help you?" 11:23 Why firing "wrecks you," and the people who still call afterward 15:09 Why corporate trains people to be cold, and what ignoring an underperformer tells everyone else 17:35 A witness in the room, a confirming email, and one consistent process 23:21 McClain hired for growth when he needed operations 26:33 Letting him go, then telling his network: 10 people asked for his email 32:10 The garage hiring video and the thousands who responded 41:20 "You just need to be you": watches, UFC, and homeschool 43:28 McClain's 40 day sabbatical, and "what if you were to come work for me?" 48:06 A speaking invite to a castle in Scotland, and how Adam ended up in Orlando 53:47 "There is no butterfly effect" 1:01:29 Adam's rule: no top-level hire without his wife's buy-in 1:07:41 "Is this an easy path to what?" 1:09:26 Tennis versus pickleball, and who wrote your SOPs BOOKS MENTIONED The Almanack of Naval Ravikant by Eric Jorgenson: https://amzn.to/4yk6rlA As an Amazon Associate, we earn from qualifying purchases. FOLLOW THE SHOW YouTube: youtube.com/@biblicalbusinesspodcast Instagram: instagram.com/biblicalbusinesspodcast ADAM WEISNER CEO of Sherman Research. Author of Biblical Business: Seven Unbreakable Laws of Leadership. Instagram: instagram.com/thedispensableceo TikTok: tiktok.com/@thedispensableceo YouTube: youtube.com/@TheDispensableCEO LinkedIn: linkedin.com/in/adamweisner Newsletter: adamweisner.substack.com Book: biblicalbusiness.com MCCLAIN MCKINNEY Founder and CEO of Chalant. Instagram: instagram.com/mcclainmckinney TikTok: tiktok.com/@mcclainmckinney YouTube: youtube.com/@McClainMcKinney LinkedIn: linkedin.com/in/mcclainmckinney Site: mcclainmckinney.com Agency: chalant.us Subscribe to Biblical Business so you catch the next episode.

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