The Learning Lounge

Inside McDonald's Viral Marketing Strategy | Amanda Mulligan

The Learning Lounge

Show Notes

Learn the McDonald's viral marketing strategy and the campaigns behind some of the brand's biggest cultural moments.

Meet Amanda Mulligan, Head of Social Media and Creator Marketing at McDonald's, the mind behind the Chicken Big Mac launch with Kai Cenat, the Grimace Effect taking over Mets fans everywhere, and McNugget Caviar dominating Super Bowl weekend. If it went viral and had those big golden arches behind it, there's a good chance Amanda had something to do with it. With over a decade in the social media game, she has helped define what it means for a brand to truly become part of culture. We talk about the strategy behind viral campaigns, creator marketing, habits, instincts, hard-earned lessons, and what it really takes to run social for one of the world's most iconic brands.

Episode Chapters: 00:00:00 | Welcome "I Am Woo" 00:18:35 | The Accidental Social Native: NYC, Travelzoo & a 6-Month Detour 00:19:47 | Social Is the Future of Marketing 00:36:20 | Grimace: How a Forgotten Birthday Became a Comeback 00:41:00 | McNugget Caviar: The $0 Drop That Beat the Super Bowl 00:49:31 | Subcultures, Anime & Showing Up as a Fan 00:53:40 | Building a Brand's Social From Scratch 01:06:05 | Building Teams & the "Culture of Yes" 01:10:29 | The Oktoberfest Disaster 01:16:19 | The Big Arch: Leaning Into the Joke 01:19:15 | Fan Truths & Following Your Fans 01:29:49 | Give Us the Chai 01:34:34 | Manifestation, Moon Water & the McDonald's She Wrote Down 02:03:12 | Audience Q&A: Moving On, Burnout & New Leadership 02:07:49 | The Book: How to Win Friends and Influence People

Subscribe to Karan's Substack: https://karandang.substack.com/ Follow Karan on LinkedIn: https://www.linkedin.com/in/dangkaran/ Follow Shruti on LinkedIn: https://www.linkedin.com/in/shruti-dang/ Check out our website: https://www.dangworld.com/thelearningloungepodcast

Check out Amanda's book, How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/

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A DANG World Studios Production Our People: Karan Dang - Co-Host & Chief Creative Officer Shruti Dang - Co-Host & Chief Operating Officer Utsav Dang - VP Strategic Operations Missy Hauser - Podcast Producer Sydney Dutton - Community and Operations Manager Josh Lara - Executive Assistant

Euan Pascual - Long Form Editor Fahd Sukarno P. Mantukay - Short Form Editor Nadzmin Lackua - Social Media Graphic Designer Mark Managan - Shortform Editor Keith Tan - Creative Producer John Mark Galamay - Social Writer Noah

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