Show Notes
Megan chats with Sandie Markle about why recipes are not showing up on Google, how search behavior is changing, and why structured content matters for the future of food blogging. Sandie Markle is a food tech consultant and content strategist who helps food creators turn their recipes into long-term, reusable assets. With over a decade of experience working with recipe platforms and content teams, she specializes in structured content, discoverability, and content systems. Through her company Blueberri, she supports creators in building content that can be reused, shared, and monetized across platforms. She's currently writing Create Once, Share Everywhere™, a book focused on helping creators build more sustainable content systems. Experienced food bloggers cannot rely on Google traffic alone anymore. In this episode, Sandie explains why recipe content has more value when it is properly structured, organized, and ready for platforms beyond search, including AI tools, meal planning apps, voice assistants, and brand partnerships. Key Topics Discussed: • Structured recipe content creates opportunities beyond Google. • Fill in every useful metadata field in your recipe card. • Your content library should not live only inside WordPress. • Recipe plugins can make your content more valuable to tech partners. • Experiment with new discovery tools before dismissing them. • Learn enough about your tech stack to protect your content value. Resources Create Once, Share Everywhere Early reader contact: [email protected] Guest Details Connect with Sandie Markle Website | Instagram | Facebook
More from Eat Blog Talk
What if a year of creating content barely moved your follower count, but changed everything about how you create? In this solo episode, I share the honest story behind my year of experimenting with short-form video: the discouraging stretches, the unexpected joy, and the moment I nearly walked away. After months of publishing consistently, I had gained just 800 Instagram followers. Then, hours after I finally decided this story was worth sharing, my overnight apple oatmeal reel took off.. reaching 7 million views and counting. But the biggest lessons came before that breakthrough. I'm sharing what helped me understand why people keep watching, how I started using analytics without letting numbers dictate every creative decision, and why protecting time to experiment has mattered so much. In this episode, you'll learn: • How opening with the process (and holding back the finished result) can create curiosity. • Why a strong opening needs a series of unresolved questions to keep viewers watching. • What skip rates, shares, and saves can teach you beyond the view count. • How curiosity, emotion, utility, and connection shape the way people respond to your content. • Why creative joy and growing skills deserve consideration alongside followers and financial ROI. If you've been creating consistently and wondering whether your effort is going anywhere, this episode is for you. Show notes, resources, and my Phynite Analytics affiliate link: https://eatblogtalk.com/meganinsta/ Have your own experiment or creative breakthrough to share? Email me at [email protected].
Click here for show notes.
Click here for show notes.
Click here for show notes.
Click here for show notes