E309 That Great Business Show - Kidnapped. His parents never knew. Until now. Vince Lawson, CMO, Biotiful

E309 That Great Business Show with Conall O Morain

I thought the kidnapping was the revelation. Then I asked about his family. After our interview, Vince Lawson told me he had never told his parents. His children hadn’t been told either. Almost none of his work colleagues knew.

In Episode 309 of That Great Business Show, he describes being bundled into a van in Tanzania, threatened with machetes and driven into the darkness. He explains how patchy Swahili and a conversation about football helped change the atmosphere. Then we get down to business. Vince’s career includes Fever-Tree, itsu and now Biotiful Gut Health, where he is Chief Marketing Officer. We discuss: • Twice the price. Half the size. Why customers still bought. • The difference between a passing fad and a business with staying power. • Wellness overload—and the opportunity in making things simpler. • Why customers saying something matters doesn’t mean they’ll buy it. • Biotiful’s plans for growth in Ireland. Plus British roller-skating medals, six years completing a three-year degree, and Hire in a Heartbeat.

Supported by De Facto Shaving Oil, made in Mayo: defactoshave.com. Find all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.