What's Your Deal? | Business Buying, Business Acquisitions, Investing & Exit Strategies

How AI Can Help Small Business Owners Save Time & Build Better Systems - Lindsay Quinn

What's Your Deal? | Business Buying, Business Acquisitions, Investing & Exit Strategies

Show Notes

In this episode of What's Your Deal?, Matt sits down with Lindsey Quinn, founder of HeartWise Collective to talk about one of the biggest shifts happening in business today: artificial intelligence. Lindsey shares how she went from running a traditional consulting business in the orthodontic industry to building AI-powered systems that help business owners save time, improve efficiency, and create better workflows without adding more staff or burning themselves out. Matt and Lindsey break down how small business owners can start using AI in practical ways, from creating branded content and marketing systems to analyzing financial data, improving sales conversations, building SOPs, and reducing repetitive computer-based tasks. Lindsey also explains the difference between basic generative AI and more advanced AI agents, while keeping the conversation grounded for business owners who may feel overwhelmed by the technology.

Timestamps

01:30 — How Lindsey pivoted from consulting into AI systems

04:00 — Lindsey's background in orthodontic consulting and business systems

06:35 — Avoiding AI cringe and making content sound authentic

10:00 — How business owners can begin implementing AI systems

12:16 — Using AI to work on the business instead of in the business

15:46 — Training AI like you would train a new employee

18:38 — How AI agents can read, edit, download, and organize files

21:00 — AI overwhelm and knowing what applies to your business

23:00 — Creating a "Conversion Coach" for sales calls and team training

25:30 — Why the right AI tool matters for the right task

27:28 — How Lindsey used AI to build a webinar, funnel, and coaching program

31:21 — Comparing AI adoption to the shift from typewriters to computers

36:48 — First steps for business owners who want to start using AI

39:30 — Lindsey's RCRQ prompting framework

43:38 — Final thoughts on using AI to improve quality of life and business efficiency

Connect with Lindsay:

https://www.heartwisecollective.com Email: [email protected]

Phone Number: (928) 925-4190

Instagram: https://www.instagram.com/heartwise_collective?igsh=OGlsaHhxcG94bTln

Connect with Matt Uhler / Amped Success: Instagram: @ampedsuccess Website: ampedsuccess.com Email: [email protected] LinkedIn: https://www.linkedin.com/in/matt-uhler-a9896612/

Connect with Amped Funding Advisors: https://ampedsuccess.com/amped-funding-advisors/ Phone number: 1-800-569-8974

Want to be a guest or sponsor an episode? If you'd like to be a guest on What's Your Deal? or are interested in sponsoring an episode, reach out to: [email protected]

Listen & Subscribe: Be sure to subscribe on Apple Podcasts, Spotify, or wherever you listen to podcasts. If you enjoyed this episode, please leave a review. It helps more people discover the show.

More from What's Your Deal? | Business Buying, Business Acquisitions, Investing & Exit Strategies

Oct 21, 2026

Matt Uhler sits down with Mike Grossman, author of Failure Is an Option and a veteran CEO of six venture-funded companies. Mike explains how two failed attempts to take a company public led to an acquisition worth meaningfully more than the IPO. He covers why you should focus on inputs instead of outcomes and the danger of chasing adjacent opportunities. He also explains when it's worth defying your board, why spending discipline matters, and how a fully remote team of 300+ changed his view on recruiting.

Oct 14, 2026

Colleen Joyce, CEO of Lawyer.com, joins Matt Uhler to share how she built an eight-figure legal marketplace from a single room and a great domain name. She explains her "sell it, then build it" approach, why the team that gets you to $1 million usually isn't the team that gets you to $20 million, and how a money-losing live events experiment became a profitable annual conference. Colleen and Matt also dig into fast failure, learning to delegate, and what AI really means for lawyers and the people who need them.

Oct 7, 2026

For the first time on What's Your Deal, Matt Uhler sits down with a fellow business broker, Ryan Armstrong of Transworld Phoenix. He and Matt walk through the full life of a Main Street deal: preparing the seller emotionally, building a data-driven listing, and vetting buyers. They also cover LOIs, due diligence, financing and closing, and why the best deals leave buyer and seller as friends.

Sep 30, 2026

Why do brilliant people sometimes make terrible decisions? According to Rich Hua, former Chief EQ Evangelist at Amazon, it's because stress can cut your effective IQ in half, and most leaders were never taught how to manage it.

Sep 23, 2026

Ryan Beckmann built and lost multi-million-dollar RV dealerships, won a 40 Under 40 award the same year he became homeless, and fought his way back from addiction to found Hero Picks and The Last Save. In this raw conversation, Ryan shares what it took to hit bottom, why service to others became the key to his own healing, and how he's now building "Beyond Awareness" — a platform designed to connect survivors of trauma and abuse directly to real-time resources and sustainable funding.

See all episodes →