Opera Bert – Social Media as an Entry Point Into Classical Music

Opera Bert is a classical music content creator focused on audience development and bringing new audiences into the world of opera and classical music. Through short-form content, he creates accessible entry points for people who may have little or no previous connection to the art form.

In a short period of time, Opera Bert has built credibility within the classical music industry and collaborated with leading institutions, festivals, and artists, including the Salzburg Festival, Lucerne Festival, Bayerische Staatsoper, Bregenzer Festspiele, Jonathan Tetelman, Yannick Nézet-Séguin, Rolando Villazón, and many more.

The episode explores the role social media can play in audience development — not necessarily as a place for an intellectual deep dive into classical music, but as a door opener: creating curiosity, lowering barriers, and giving new audiences a reason to take their first step into the classical music world.

An episode about audience development, credibility, and what it means to communicate classical music to a new generation.

🗣️ Topics discussed: - Building credibility as a young content creator in the classical music industry - Working with leading artists, opera houses, and festivals - Social media as an entry point into classical music - Audience development and reaching a new generation - Why short-form content does not need to replace depth — but can lead audiences towards it

Follow us on Instagram ⬇️ Podcast – https://www.instagram.com/business_of_classical_music/ Opera Bert – https://www.instagram.com/opera.bert/?hl=de León Dreher – https://www.instagram.com/leon_dreher/?hl=de