How Australian Beef is Capturing the Growing Thai Market Despite Global Competition
Meat & Livestock Australia's On The Ground PodcastShow Notes
In this episode we're joined by Valeska, Regional Manager for Southeast Asia, as she unpacks shifting global trade flows and what they mean for Australian beef and lamb across markets like the Philippines, Thailand, and Vietnam. Valeska shares insights from the ground in Manila, where she’s seeing growing demand for premium products, stronger retail and foodservice opportunities, and a rising interest in health-and-wellness activations that connect Australian beef with consumers in new ways. It’s a timely look at how Australia is strengthening its presence across Southeast Asia through trade shows, education, and partner-led activations.
More from Meat & Livestock Australia's On The Ground Podcast
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Andrew Cox, General Manager of MLA’s International Markets, joins Josh to discuss how Australia promotes its beef, lamb, and goat exports around the world. They explore why country-of-origin branding matters, how MLA balances investment in established and developing markets, and why trade shows help build lasting customer relationships.
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Thailand is no longer a side market for Australian beef and lamb—it is one of the fastest-changing growth stories in Asia. Sam Gill from CP Foods breaks down why the Thai market is expanding, what the Thailand–Australia Free Trade Agreement has unlocked, and how evolving consumer habits are reshaping demand for everything from chilled beef to lamb.
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