Show Notes
In this episode, I dive into the ever-evolving world of podcasting with special guest Colin Gray, founder of The Podcast Host and Alitu. Together, we unpack the new rules of the podcasting landscape in 2024, explore how independent creators can still stand out in a space now dominated by big names and AI-generated content, and discuss strategies for using podcasts to grow and deepen your membership business. Whether you're running a podcast or thinking of starting one, this conversation is packed with actionable insights and real talk on what really works right now. In this episode: Is it too late for independent creators to succeed in podcasting amid increased competition and the rise of celebrity-led and AI-generated shows? What are the most effective ways to increase discoverability and grow a podcast audience in today’s saturated market? How has podcasting changed in recent years, and what new strategies should membership site owners consider for using podcasts as a marketing tool? In a world of rapidly improving AI content, what makes a human-led podcast stand out and build a loyal, engaged community?
Thank You For Listening I really appreciate you choosing us and for supporting the podcast. What's your next step? Whether you're looking to launch your very first membership or scale and grow an existing one, come and join me inside Membership Academy - where I'll give you everything you need to succeed at every stage of your membership journey. And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one! Key Quotes & Takeaways: "It feels like all of the general purpose, general conversation, broad appeal shows, they're now all just run by celebrities because they've all jumped into it, because it's proven that it can make them money, it's become popular." "You can make a living out of 100 listeners, 200 listeners, because you can build such trust and such credibility that you can sell a really high ticket, consulting package membership, whatever that might be." "Because they've got to know you, they go and listen to the show. And they're so much more likely to become fans that then pass it on to their friends and pass it around their communities. And those elements just scale so much more in a podcast than they do in any other medium because people spend so much time with you." "If you want to use clips, generally you want to commit to actually like making sure you've got a decent enough webcam and just get one like nice light that you'll place behind your webcam and that makes all the difference. It can, that can turn you from like a really crappy looking video into something that's like quite passable and quite decent."
More from Membership Geeks Podcast with Mike Morrison
A year is a long time in a membership. Long enough for members to forget their renewal date, let their card expire, or get hit with a charge a few days before payday. In this episode from the vault, I walk through exactly how I handle annual renewals in Membership Academy so members are never caught off guard. I share the email sequence that kicks in 11 months after someone joins, why I tell members how to cancel, and why keeping renewing members on their original price is one of the strongest retention levers you have. I also share how one membership switched to manual renewals, offered a renewal-only lifetime deal, and saw its renewal rate go up. If you offer annual or six-monthly plans and want fewer failed payments and more members choosing to stay, this episode is for you. In this episode: Understand why longer billing cycles lead to failed payments, disputes and surprised members See the final-month email sequence I use in the Academy, starting 11 months after someone joins Learn why pointing members to the cancel button actually protects your business Discover how recapping past value and signposting future value creates a “pain of disconnect” Find out how a renewal-only lifetime offer increased renewals and lifetime value for one membership
As fantastic as your membership may be, not everyone sees joining as a no-brainer. Some people sit on the fence for weeks, almost ready to sign up but held back by something they never quite tell you. In this episode, I'm heading back into the Membership Geeks vault to break down the five most common objections people have to joining your membership, and what you can do to overcome each one. I also share the one question you should be asking your audience right now to find out which objection is really costing you sales. In this episode: Why dropping your price is the wrong response to "it's too expensive," and what to do instead How to reassure people who are wary of recurring subscriptions The social proof and risk reversal tactics that prove your membership delivers Simple ways to make people feel safe entering their card details How a "who this is for (and who it isn't for)" section helps people decide whether the timing and fit are right
At some point in every membership's journey, you'll have to decide whether to raise your price. That's a good thing! It means your membership has grown more valuable since you launched. But there's a right way and a wrong way to do it, and this week I'm on my soapbox about the very, very wrong way. My video host took my annual renewal from about $900 to $4,500, with less than one months notice and a single email that was easy to miss... If it isn't obvious to spot, I break down exactly what they got wrong, why I only raise prices for new members, and what you can take from it for your own membership. If you're thinking about a price increase, please make sure you never handle it like this. In this episode: Why considering raising your price is a healthy sign for your member How an upcoming price increase becomes one of the most profitable promotions you can run Why legacy pricing is a silent retention tool that gives members more reasons to stay What Vimeo got wrong, and the communication, clarity, and fairness lessons you can apply Where the line sits between a smart save offer at cancellation and rubbing it in
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