
Show Notes
In this episode of The Hunt for Success, host Sam McGough sits down with Theron Leany, an owner and operator at Action Plumbing, Heating, Air and Electric. Operating across four states, Theron shares his journey from hands-on appliance repair to executing multi-state corporate acquisitions and high-level consulting.
The conversation focuses on the "intrapreneur" mindset, transforming company culture by hiring for character over industry experience, and how structural clarity in business emerges naturally when you anchor yourself to your original "Why." Theron also discusses how bow hunting serves as a high-stress decompression tool and a powerful training ground for teaching youth resilience, problem-solving, and patience.
Key Takeaways The Intrapreneurial Leap: Moving from an employee to an equity partner requires treating the business as your own from day one. Taking "extreme ownership" and intentionally making yourself invaluable creates opportunities where owners are eager to share equity. Anchoring Structure to the "Why": Business chaos and lack of structure usually happen because owners lose sight of their original mission. When you re-focus purely on why you started (e.g., to help employees hit six figures or provide elite service), the tactical steps and organizational blueprint become instantly clear. Hiring Heart Over History: In the trades, poaching experienced workers can often mean inheriting toxic, short-term habits. Pivoting to hire high-character individuals from outside the industry and training them from scratch builds an elite, loyal culture centered on genuine customer care. Actionable Steps vs. "Rah-Rah" Fluff: Real business growth doesn't happen through motivational hype or emotional cheerleading. Long-term scalability requires hyper-specific, repeatable, and tactical steps.
Episode Timeline 00:00 – Editorial: Staying Tethered to Your Original Business "Why" 01:15 – Introducing Theron Laney of Action Plumbing, Heating, Air and Electric 02:00 – From Appliance Repair to Inside Sales: Overcoming a Pivot-Point Injury 03:10 – The Pay Cut Shortcut: Making Yourself Invaluable to Earn Business Equity 05:00 – The Power of the Ask: Why Entrepreneurs Can't Wait Around for Opportunities 06:15 – Childhood Foundations: How Raising Chickens and Small Side Hustles Taught Pride of Ownership 08:15 – The Myth of Formal Schooling for High-Performance Founders 09:20 – Sweat Equity & Iteration: Adapting Operational Identity Every $5 Million 11:15 – Reindeer for Christmas: Theron’s Early Introduction to Hunting Traditions 12:50 – Bow Hunting as Active Meditation and Unplugging from 4-State Operational Stress 14:40 – Hunting New Mexico and Utah: The Differences in Elk and Mule Deer Behavior 16:20 – Surviving a 8-Man Team Walkout: Transitioning from Toxic Culture to Care-Driven Scale 18:50 – Why the Technicians Who Care the Most Out-Sell the Competition 21:00 – Elevating the Industry: The Choice to Consult and Coach Competitors 22:15 – Skin in the Game: Why People Only Pay Attention to What They Pay For 24:30 – Fleet Presentation: How Clean, Organized Trucks Decompress Techs and Drive Sales 26:15 – Changing Family Trees: Moving a Temp-Agency Worker to Multiple Six Figures 29:00 – Managing Skyrocketing Inflation and Changing Public Price Expectations 31:15 – Building a Whitetail Legacy in Kansas: Passing Problem-Solving and Wilderness Parables to Youth 35:00 – Actionable Consulting: Where to Find Theron and Ben Jordan Online
About the Guest Theron Leany is a seasoned intrapreneur, partner, and executive leader at Action Plumbing, Heating, Air and Electric, a dominant home services provider operating across four states. Alongside his business partner Ben Jordan, Theron runs The Action Group, a tactical consulting firm designed to help home service owners build tight operational structures and adapt their leadership systems for major revenue milestones.
Connect with the Guest:Website: https://actionplumbing.net/
More from The Hunt for Success
Dr. Sam McGough interviews Hall of Fame third baseman Wade “Chicken Man” Boggs about his baseball career, outdoor life, and health. Boggs discusses his TV work in the outdoor industry, early fishing and hunting influences, and how big-game pursuits expanded after retirement, including completing the North American sheep grand slam and pursuing African Big Five/Dangerous Seven and billfish slams. He explains how extensive game-day superstitions and regimented routines—such as eating chicken—helped create a positive mindset and manage pressure, while noting fewer rituals outdoors. Boggs compares the mental and physical demands of playoff baseball to strenuous hunts like sheep and elephant tracking, recounts a grizzly charge, and notes rising hunt costs and safety concerns in some regions. He also details his prostate cancer diagnosis, treatment, becoming cancer-free on Feb. 7, 2025, and urges regular PSA screening, while sharing his current fitness routine.
Dr. Sam McGough interviews Marlon Mueller, a fourth-generation Iowa farmer who was shaped by the 1980s farm crisis and a multi-year estate lawsuit, leading him to study finances and become successful across farming, life insurance, and alternative real estate. Mueller recounts an early annuity mistake, later revisiting life insurance through deep research and adopting the infinite banking concept, stressing the need to discern misinformation online and to use mentors and trustworthy sources. He explains using whole life policies to borrow against cash value to fund investments, increasing “money velocity” by keeping dollars working in multiple places, often focusing on paying interest while pursuing higher-return real estate deals, with simple administration via annual premiums and tracking. The conversation covers faith-driven principles, calculated risk, rising living costs and debt burdens, and building generational wealth by teaching heirs mindset and money skills rather than simply passing money.
On the Hunt for Success podcast, the host interviews Christian Zeron, a longtime entrepreneur and watch enthusiast, about building resilience in business, balancing pride in hard work with financial outcomes, and staying principled even when it costs views or money. Zeron explains how he started Theo and Harris at 19 flipping vintage watches and later shifted most of his time to a marketing and consulting firm doing small and mid-size business strategy and commercial production. He describes souring on social media and content creation, then returning after his first hunt—a Louisiana duck hunt—sparked renewed passion and viral success. Zeron discusses rapidly taking up turkey, hog, goose, dove, and upcoming moose and potential bear hunts, how hunting community culture feels more welcoming than the watch world, and previews a new long-form series, “Meeting America,” focused on reconnecting with nature and American values.
Dr. Sam McGough interviews financial advisor Chris Norton about his shift from traditional wealth management into sourcing late-stage private-company shares (e.g., SpaceX, xAI, Palantir) for high-net-worth clients through funds that buy access via investment banks, VCs on cap tables, and employee liquidity events. Norton explains how companies staying private longer moves value creation to private markets, why major banks reserve these deals for ultra-wealthy clients, and how his firm separates a traditional RIA business from the private fund operation. He outlines due diligence focused heavily on counterparty credibility, his ideal client allocating 10–20% for higher-growth opportunities, and lessons on maintaining a stable financial foundation while not market-timing. They discuss wins (SpaceX, HydroForum) and losses (Energy Vault), missed opportunities (Anthropic), and briefly connect investing and business lessons to fishing experiences and client selection.
Dr. Sam McGough interviews Dan Beaudoin, president and CEO of DMF Bait Company, whose live bait is sold in about 12,000 U.S. stores and has been in business 49 years. Beaudoin shares how the company began when his father, uncle, and a friend—Michigan teachers seeking summer income—were drawn into a red-worm “buyback” scam, then pivoted into supplying nightcrawlers after discovering demand from bait shops, despite nightcrawlers’ difficult sourcing and inability to reproduce in captivity. Key turning points included landing Kmart in the early 1980s, surviving a 1988 drought by shipping at a loss, and later expanding into Walmart, Bass Pro, and Cabela’s while developing proprietary nationwide shipping and packaging systems. He defines success as making DMF the “Kleenex of live bait,” emphasizes humility and culture, and describes DMF’s new tackle-line expansion for convenience stores.