Social Media & Estate Agency: The Truth About Growing in 2025 | Sold with Jonny | PCN Podcast Ep15
Property Coaching Network PodcastShow Notes
In this episode of the Property Coaching Podcast, David Smart sits down with Jonny Clifford – better known as “Sold With Jonny” – to share the real story behind his journey from high-pressure sales jobs to becoming a trusted estate agent in Scotland.
From holiday rep days in Ibiza and Mexico, to cold calling and window sales, Jonny opens up about the lessons he carried into property – resilience, consistency, and the ability to connect with people. Now running his own brand, Sold With Jonny, he explains what it takes to build trust with clients, balance self-employment vs. working with a major brand, and use social media videos to stand out in a crowded market.
Jonny also reveals how his fitness transformation became a turning point for his mindset, helping him level up in both business and life. Suppose you’ve ever thought about escaping the 9–5, building financial freedom through property investing, or making your mark in the Scotland property market. In that case, this episode is packed with practical lessons and raw honesty.
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CHAPTERS: 00:00 Intro – Pop-Up Podcast in Kelvingrove Park 01:10 Who is Johnny Clifford? From sales to estate agency 04:02 First jobs – holiday rep & door-to-door selling lessons 07:35 Learning resilience from rejection & tough sales roles 10:48 Breaking into estate agency – early struggles and wins 14:15 Why being authentic works better than the hard sell 17:40 The power of personal branding in estate agency 21:12 Building a client base through trust and persistence 24:46 How social media transformed Johnny’s business 28:20 Creating content that actually brings in property clients 31:57 Fitness journey – losing weight & its link to business success 35:30 Discipline, confidence, and how gym work fuels property deals 39:42 Property mindset – handling setbacks and self-doubt 43:18 Key lessons from building a career in property 47:05 Advice for new agents and people entering property 50:12 Why consistency beats talent in both fitness & business 52:05 Closing thoughts & where to follow Jonny
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