Geronimo Unfiltered

3 Steps to Building a Team That Cares as Much as You Do

Geronimo Unfiltered

Show Notes

👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template

👉🏼Or skip straight to a Strategy Call and we’ll help you map it out. Book a Strategy Call

Everyone tells you you're killing it. Bigger numbers, more members, better systems. Then 7:30 pm hits and your team's out the door like the building's on fire. I lived that exact version of the business. Team gone at 7:31 pm sharp, sitting in a studio I couldn't afford to light, using the glow off the cheap TVs to do my books because I couldn't pay the electricity bill.

It wasn't lonely because I didn't have people around me … It was lonely because none of them cared about the thing I was building.

And now? The first thing most owners ask me? How do I build a team like yours?

Today Sophie and I are teaching you the three steps to creating a team that cares about your business like it’s their own and giving you the tool that helps you to create your own vision.

In this episode you'll learn:

The question to ask before blaming your team for not caring enough

The three things a team needs before they'll ever buy in

How to build a Vision Book that people actually care about (and the template that writes it with you)

The 70% rule, why losing 30% of your team isn’t a bad thing

The leadership test every frustrated owner should take

The vision that will make your team excited to come to work every single day

Chapters:

00:00 Why Should Your Team Care?

03:29 The 3 Ingredients of Team Buy-In

04:34 The reason Sophie has stayed for 8+ years (and how to give your team something to stay for)

10:18 When a Job Becomes a Mission

14:54 Is Your Business Ready for a Vision Book?

18:20 The 70% Rule

19:44 How to Become a Leader Worth Following

22:12 How the Vision Guides Everyday Leadership

24:44 Why the Team Actually Care

30:05 The one thing that will change this from a Vision Book, to a future your team see themselves in

37:41 The 1% Pitch Every New Recruit Hears (it’s not what you think)

40:15 The first thing YOU need to do now

Resources mentioned in this episode:

Vision Book Template

See a copy of our actual Vision Books Empire28 & Aloha25

Listen to the Achievement Road Map episode: listen here

If you liked this episode, go and listen to The Hidden Reasons Your Culture Sucks and How to Build One Built to Win same world, different lens: Listen on Apple Podcasts or Watch on YouTube

Ready to stop guessing why your team isn't bought in? Book a Strategy Call and we'll map it out together.

Follow the show:

Spotify

Apple Podcasts

YouTube

Instagram

More from Geronimo Unfiltered

Oct 20, 2026

👉🏼 Thought about selling your studio more than once? Book a Strategy Call with my team and we'll find what's actually keeping you stuck.

Oct 13, 2026

👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call.

Oct 6, 2026

👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework

Sep 22, 2026

There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation

Sep 15, 2026

If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with us directly, book a discovery call, no fluff.

See all episodes →