
Show Notes
As trust in institutions declines and economic pressures remain high, understanding community sentiment has become a critical capability for boards. In this episode of Director Download, Sue Vercoe, Managing Partner at SEC Newgate and Managing Director of its research practice, explains what her firm's "Mood of the Nation" research reveals about the issues shaping public attitudes in Australia. Sue discusses why shifts in community sentiment can act as a "canary in the coal mine", highlighting emerging concerns before they translate into policy change, regulatory scrutiny or reputational risk. She also shares practical advice on bringing external perspectives into the boardroom, understanding stakeholder expectations, building trust, and distinguishing long-term trends from short-term noise.
We cover: (02:00) - The current mood of Australians and how financial pressures are changing the issues people care about. (05:30) - Why it's critical for boards to pay attention to community sentiment (08:00) - How organisations can communicate their actions in a way that builds trust and cuts through. (13:30) - How boards can develop a more accurate understanding of what different stakeholder groups actually want. (16:30) - How directors can bridge the distance between the boardroom and the community and challenge their own assumptions.
Learn more: AICD's latest stakeholder guide - https://www.aicd.com.au/news-media/research-and-reports/stakeholder-governance-guide.html SEC Newgate - https://www.secnewgate.com.au/
Connect: Sue Vercoe on LinkedIn - https://au.linkedin.com/in/suevercoe AICD on LinkedIn - https://www.linkedin.com/school/australianinstituteofcompanydirectors/ Kulja Coulston on LinkedIn - https://www.linkedin.com/in/kulja-coulston/ Bennett Mason on LinkedIn - https://www.linkedin.com/in/bennett-mason-10517336/
This episode Director Download was produced on the traditional lands of the Gadigal people. We recognise First Nations peoples' cultural and spiritual relationships to the Skies, Land, Waters, and Seas, and their rich contribution to society.
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