Show Notes
We're on a summer break until August 19! Catch us on PricingSaaS.com or the Willingness To Pay YouTube channel for content if you can't wait for more pricing insights before we're back. Pricing Page unPacked takes a real company's pricing page and breaks down the decisions behind it, the trade offs, and what it says about how the company actually wants to grow. Hosted by Rob Litterst and Ulrik Lehrskov-Schmidt For more information, catch us on https://www.willingnesstopay.com/
More from Pricing Page unPacked
Lovable sells credits, with no seats at the entry tier, and its pricing page opens with a puzzle: the Pro and Business plans both start at $50 a month. The difference sits in the credit. Business buys half as many for the same money, and that premium pays for team features such as role-based access, team workspaces and SSO. Putting one number on both plans makes them easy to compare, and it gets harder to defend as an account grows, because a large customer pays double on every credit for a h...
A decade ago every founder wanted to price like HubSpot. Now they want to price like Clay, the poster child for credit-based pricing in the AI era. In March 2026 Clay split its pricing into data credits, spent enriching contacts, and actions, spent running the workflows built on that data. With enrichment data getting cheaper everywhere, the money has moved to the work, and actions keep growing as an account gets more sophisticated even when its data stays the same. The episode also takes th...
Canva's free plan has already reached almost everyone it was ever going to reach. Canva says 95 percent of the Fortune 500 use it, and that is the moment most freemium companies never plan for: the free tier stops being an acquisition engine and turns into a conversion problem, with growth having to come from the users already inside rather than from new ones. This episode breaks down the live Canva pricing page to see how a company monetises a base it has already saturated, from where ...
You spend a tremendous amount of time convincing a robot that you are not a robot. That is Okta from the outside. From the inside it is one of the better pricing stories in enterprise software right now. Okta sold identity the way a restaurant sells a menu, single sign on for a couple of dollars per user per month, then multi factor authentication, universal directory, workflows, device trust and about twenty other things. Each one felt cheap, and together they carried the company past 18.000...
Salesforce pulls in $35B in revenue but spends roughly $4.50 to acquire every $1 of growth - a byproduct of decades of "commercial debt" built into its seat-based pricing and sprawling product suite. Ulrik and Rob break down how Agentforce is testing consumption-based, credit-based, and outcome-based pricing all at once, why the "digital labor" pricing anchor is such a smart move, and why they land on a sell rating for Salesforce's pricing strategy. A must-listen for anyone thinking about Saa...