How Irish car brands negotiate with the factories that build them!

In this week's episode, we dive into the big reveal of the all-new Alpine A290, launched at Mondello – and yes, it’s as exciting as it sounds. 🚗 Paddy shares his first impressions after getting behind the wheel of the VW ID.3 GTX – does it live up to the GTX badge?

🚙 Mark is driving the 2025 facelifted Suzuki Vitara and has been jet-setting between Prague and London to check out two major launches: the new Skoda Elroq RS, and a very hush-hush look at the next-gen Nissan Leaf (spoilers strictly embargoed until next week!). 🎧 Our special guest is Martin Cardiff, Head of Sales at VW Passenger Cars. Martin brings a wealth of experience from his days in Skoda's factory to shaping VW’s product and planning strategy today. From trim and spec decisions, to price points, to what car colours Irish buyers really want, Martin lifts the curtain on how carmakers tailor their offerings for specific markets. It’s a fascinating listen for anyone curious about what really goes on inside the automotive “chocolate factory.” Don’t miss this one – it’s packed with insight, first drives, and a look into how the cars we see on the road come to life. Hosted on Acast. See acast.com/privacy for more information.