EP783☕"What Is The Fastest Way To Get Two To Three Out Of Every Ten Patients To Opt In To The Premium Recovery Plan?" and "How Do You Show Your Team That You Appreciate Them?" [Coffee with Goughy]

In today's podcast, I’m answering YOUR biggest questions about growing a profitable PT practice, overcoming the challenges holding you back, and what it really takes to build a business that gives you the freedom and lifestyle you deserve. Plus, with PPM Live just around the corner, I’m giving you a sneak peek at what’s coming to Orlando and why this could be the wake-up call so many clinic owners NEED right now. Here's some of what I discuss:

In today's podcast, I tackle one of the biggest challenges facing PT clinic owners right now: finding, hiring, and keeping GOOD people in a world where attitudes toward work, commitment, and personal responsibility are changing FAST. I share some brutally honest thoughts on the state of the PT profession, why so many business owners are frustrated with their teams, and what it REALLY takes to build a successful clinic in today's world. Here's some of what I discuss:

Today, I tackle the question nobody asks at business conferences: when your clinic becomes successful, do your friends and family get a claim on the lifestyle it created?

Today, in the final of four sessions leading up to PPM 2026, I reveal why the $2 million clinic everyone brags about is the one nobody should actually want to own.

Today's show is part three of four, as we ramp up for PPM - and I expose why the "obvious" fix for a busy clinic might be the most expensive mistake you can make, and what to check before you make it.