
Show Notes
On this special Q&A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners. Dave shares his point of view on questions like: What’s the best way an architecture practice or publication communicate what they stand for? What is the best startup marketing strategy? Are there any AI tools that architects should be aware of, or that would assist with marketing and social media? How long does a practice need to market before a consistent number of enquiries is achieved? What marketing KPI's should an architect focus on? What is Dave's favourite architecture marketing case study? What is the best approach to maximise word of mouth referrals? What's the best way to consistently market when word of mouth referrals are currently keeping you busy? You can submit your questions for Dave to answer on future episodes from our new Office Talk Slido page. Mentioned in the episode: Office D.SHARP's list of frequently used architecture positioning words and associations. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.
Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.
More from Office Talk Australia, Marketing for Architecture
Tim Hay and Jeff Fearon are the directors of Fearon Hay, an internationally acclaimed architecture practice established in 1998 and recognised for its refined modernism and deeply contextual approach. Based in Auckland, the studio has earned global recognition for its residential and civic work, creating sculptural, materially expressive buildings that balance clarity of form with sensitivity to landscape, craft, and enduring architectural presence.
Adam Kane Architects is an award-winning architecture and interior design practice, established in 2015 and recognised internationally for its minimalist rigour and quiet luxury approach. The studio continues to gain widespread global recognition for its residential work, creating calm, materially rich spaces that balance restraint with generosity of light and proportion. Adam Kane Architects focus on the detail and the restrained in proposing spaces that will last the tests of time. You can see more of their work adamkane.com.au, or you can follow them on Instagram @adamkanearchitects. Office Talk is hosted and produced by Office D.SHARP, a strategic marketing and communications practice for architecture. We work collaboratively with clients across the globe. To learn more about our approach, visit officedavesharp.com.
Julian Kosloff and Stephanie Bullock are the directors of Kosloff Architecture. Founded in 2017, their Melbourne-based practice has grown quickly, primarily focused on work in the education and community sector. Their projects have been recognised with awards across multiple sectors and widely published both in Australia and overseas. Stephanie is the current President of the Victorian Chapter of the Australian Institute of Architects.
Tom Ross is a leading Melbourne-based architectural photographer. He works across architecture and editorial. He studied at the Victorian College of the Arts and Massachusetts College of Art, and keeps a speculative practice on the side—making photos and books about the built world. You can see more of Tom’s work at tomross.xyz, or follow him on Instagram @tomross.xyz. Office Talk is hosted and produced by Office D.SHARP, a strategic marketing and communications practice for architecture. We work collaboratively with clients across the globe. To learn more about our approach, visit officedavesharp.com.
Albert Mo is the director of Albert Mo Architects. Albert is known for his residential projects that push boundaries and explore new modes of design centered around the sensory experience. In 2024, he launched his independent practice, AMoA, after 23 years of his previous firm. His design approach emphasizes context, both site and human, and celebrates everyday rituals and objects, and the subtle beauty of everyday moments.