The Category Creation Formula Audiobook by Kevin Maney

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Title: The Category Creation Formula Subtitle: Discover, Design, and Win New Market Categories Categories: Business, Business Development, Commerce, Organizational Behavior, Professional Development Author: Kevin Maney Narrator: Chris Brinkley Publisher: HarperAudio Release date: 02-24-2026 Language: English

Summary: The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off. Category creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design. Kevin Maney helped introduce category design in the bestseller . Now, he and Mike Damphousse—an experienced CEO, investor, and marketing executive—share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new categories. Their advisory firm has worked on strategic category design projects with more than fifty companies and guided workshops for hundreds more at incubators and VC portfolio gatherings. reveals the processes they rely on and the truths about categories that they’ve uncovered, clearly laid out so any entrepreneur or leadership team can benefit from them, too.