
How do you make decisions about the media you choose to watch and listen to?
Scripture Central: LDS Come Follow Me & Church HistorySummary
Marketers are increasingly concerned about the effectiveness of their ad campaigns, with many reporting high impressions but low conversion rates, a phenomenon referred to as "bullspend." This term highlights the disconnect between metrics that look good on paper and actual revenue generation. The discussion emphasizes the importance of focusing on tangible results rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major ad networks.
The conversation also touches on the impact of media consumption on personal well-being. A reference to Joseph Smith raises questions about the intelligence communicated through various media forms, suggesting that much of what is consumed may lack substance or edification. The "edification test" is proposed as a method for evaluating media, encouraging individuals to consider whether their choices contribute positively to their lives.
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More from Scripture Central: LDS Come Follow Me & Church History
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Come Follow Me January 13–19 Joseph Smith—History 1:1–26
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