How Laura Correnti Is Building the Business of Women's Sports With Deep Blue Sports + Entertainment
Nice Talk with Nikki OgunnaikeShow Notes
This episode, we're focusing on power with the founder and CEO of Deep Blue Sports + Entertainment Laura Correnti. In 2019, she witnessed the crowd chanting "equal pay" when the U.S. Women's National team won the World Cup, and at that moment, she knew she had to leverage her background as an advertising-industry powerhouse to expand the commercial investment in women's sports. Today, Correnti discusses the correlation between being an athlete and being a C-suite executive, why she teamed up with Sue Bird to create her company, and what the future of women’s sports looks like.
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