The Listings Lab Podcast With Jess Lenouvel

The Market Shifted. Your Marketing Didn't. Here's How to Fix That.

The Listings Lab Podcast With Jess Lenouvel

Show Notes

The market shifted. Your marketing didn’t. And that gap is costing you right now.

Five years ago you could post a listing, throw some content out there, and the phone kept ringing. Here’s the truth no agent wants to hear: those posts were never doing the work. The market was. Now the volume is gone, and all those random acts of marketing have stopped working.

We’re back in a balanced market, and for most agents that feels like a bad one when it’s really just normal. But if your messaging still sounds like the days of six offers and two-week sales, you’re setting expectations you can’t meet and wondering why nothing lands.

In this episode, I’m breaking down the three things your marketing has to do differently now. You might be talking to the wrong person. Your listing posts were never marketing. And social media doesn’t pay you, your database does.

Fix these three and you’ll quietly take market share while half the agents around you post less and blame the market. Ignore them and you’ll keep waiting for a hot market that isn’t coming back.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

More from The Listings Lab Podcast With Jess Lenouvel

Oct 16, 2026

Most agents start to freak out toward the end of the year. Everything feels chaotic.

Oct 9, 2026

Every agent is trying to be better. Better photos, better captions, better hooks, better everything.

Oct 2, 2026

Every agent says the same thing: "I just need to get in front of people, and then I'm good."

Sep 25, 2026

Two types of agents exist right now. The one with six AI tools open and nothing to show for it. And the one who is completely frozen, watching everyone else build things and feeling more behind every single day.

Sep 11, 2026

I watched a top-producing agent in my market completely fall apart. Not because she lacked talent or drive. She was one of the hardest working people I knew. But she had built her entire business on a single source of leads, and when it slowed down, she had nothing to catch her.

See all episodes →