
The sprint to make more of marathons; Turkey rejoins F1's crowded calendar
Leaders Worth Knowing PodcastShow Notes
After a record-shattering London Marathon, James Emmett and David Cushnan take a look at the ways in which marathons are being packaged and commercialised - and why, after 1.1 million applications this year in London, there's such a thirst for participating.
They examine plans for next year's London Marathon to become a two-day, two-marathon affair; London Marathon Events' recent acquisition of the Frankfurt Marathon; and World Athletics' recent decision to create a standalone marathon world championships.
Elsewhere, as Turkey rejoins the F1 grid, after signing a five-year agreement for a Grand Prix, there's a look at the changing shape of the F1 calendar, and the creative ways the sport is handling demand to host races whilst keeping to a 24-race per season calendar.
More from Leaders Worth Knowing Podcast
The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good thing.
Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.
The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.
As the dust settles on the first day of the Summit at Stamford Bridge, James Emmett and David Cushnan gather their thoughts - and those of guests Shivs Thevarr, VP of Global Partnerships at the Milwaukee Bucks; Francois Westcombe, MD of Ticketmaster Sport EMEA; and Steve Gera, Former President, Grand Slam Track.
Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division.