Content 201: High-Value B2B Assets & Measurement with Amanda Natividad

Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.

Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.

We will cover: - Moving past the content treadmill and understanding how asset scarcity drives value in B2B. - Implementing a framework where every asset has a clear client, a defined job, and a measurable metric. - Measuring Success using a balanced set of leading and lagging indicators - Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement. - Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.

Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth. Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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