The power of Paris and purpose-driven media (with Rebecca Grone from 11:11 Media)
Minds at Work: How Neurodiversity Fuels Business and BelongingShow Notes
In this episode of Minds at Work, Nathan talks with Rebecca Grone from 11:11 Media about Paris Hilton’s journey as a neurodiversity advocate and their collaborations with Understood.org, including joint campaigns for ADHD Awareness Month.
Rebecca shares how 11:11 Media weaves impact into every project — including Paris & Pups and Inclusive by Design — and how brands can build mutually beneficial partnerships that drive real change.
She leaves us with an important reminder that it’s easy to advocate for what you authentically care about.
More from Minds at Work: How Neurodiversity Fuels Business and Belonging
What does it take to put ADHD on screen without turning it into a checkbox? Jamie Piekarz, SVP at HappyNest Entertainment and showrunner of Paris & Pups, joins Nathan Friedman to talk about building the animated series inspired by Paris Hilton, who has spoken openly about her ADHD.
Only 3 percent of ads tested feature someone with a visible or invisible disability — and that number has barely moved in years. Frank Starling, chief DEI officer at LIONS (the organization behind Cannes Lions) joins Nathan Friedman to unpack the state of inclusion work in advertising and marketing and what it will take to close existing gaps.
What happens when you take a global team of strategists and turn them into a creative studio overnight? Gina Wolf, global director of BrandWorks Creative Studio at LinkedIn, joins Nathan Friedman to talk about leading through that transformation and creating space for different communication and working styles.
Entrepreneurship rewards people who see opportunities that others miss. Rakia Reynolds joins Nathan Friedman to discuss how ADHD shaped her leadership style, fueled her creativity, and helped her build a thriving business.
As businesses navigate AI, rapid transformation, and shifting workforce expectations, one of the greatest untapped advantages may already be hiding in plain sight: neurodivergent talent. In this episode, Nathan Friedman speaks with EY global leader Hiren Shukla about how cognitive diversity fuels innovation, adaptability, and business growth.