The Human Advantage: Kindness, Storytelling & the Future of Marketing
TMC Presents: The Marketing ClubhouseShow Notes
Could kindness be the sharpest tool in your marketing strategy?
In this episode of The Marketing Clubhouse we sit down with Cassie Roma, a global thought leader in creative ideation, brand strategy, and digital innovation. She’s also the founder of First Movers Media; celebrated for her work with Air New Zealand, ANZ, NZME and more; and one of the most in-demand speakers, coaches, and storytelling powerhouses in the game.
Cassie’s the first to tell you: if marketing is just eyeballs and algorithms, it’s missing its soul. She builds brands that matter, not just trends.
We unpack: Why kindness is a competitive advantage (and what changes when teams lead with it) How to marry storytelling and strategy so brand narratives actually drive outcomes What Cassie learned moving from big-brand leadership roles to building her own consultancy How bringing your whole self elevates brand building The real difference between campaigns that hit and those that feel empty Where AI fits in human-first storytelling And how to build brand momentum that outlasts platforms, trends, and algorithms
Plus, Cassie takes on The Brief and wraps up with The Elevator Drop, pitching a viral campaign for… a self-destructing phone that implodes if you’ve spent too long on social media. (Could you imagine?)
If you want grounded, creative, heart-forward advice from one of Aotearoa’s most influential storytellers, this episode’s a must-listen.
🎧 Tune in and take notes, because Cassie’s handing out clarity, courage, and high-impact marketing moves you can start using tomorrow.
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