Episode 18: Elizabeth Neubauer-Donovan, No Apologies, No Buzzword Bingo - Motherhood, Measurement & Modern Commerce
SHeCOMMERCEShow Notes
What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode. In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and recent honoree on The Drum’s Commerce Media Power 100 — to unpack the realities behind the titles,...
More from SHeCOMMERCE
AI may be getting smarter. But are we giving it the full picture? Live from Advertising Week New York, where everyone is talking AI, algorithms, attribution, and measurement, SHeCOMMERCE sits down with Kait Stephens, CEO and Co-Founder of Brij, to challenge one of advertising's biggest blind spots: Brands are spending billions to reach consumers they don't fully understand. Welcome to the Signal Era, where the quality of the data feeding advertising algorithms may matter more than the sophist...
ATTENTION DIDN'T DISAPPEAR. IT MOVED. 💥 And if your marketing strategy hasn't moved with it, we need to talk. In this second pour of Sparkling Sips, Cristina and Jacqui welcome back Jessica Batty, SVP of Marketing at Fluent, for another sharp, unfiltered conversation about the future of commerce media, consumer intent, and the uncomfortable truth about how brands measure attention. Last time, Jessica called it: social media has gone from discovery to obligation. This time, she's taking us one...
This is not Spill the Tea. This is accountability. In this special SHeCOMMERCE episode, Cristina and Jacqui step away from the usual banter to discuss the disturbing allegations surrounding the “Cornell 7” and the broader questions the case raises about consent, institutional responsibility, leadership, and what happens when systems designed to protect people appear to fail. As the investigation continues, Cristina and Jacqui unpack why this story has resonated so deeply with women, why due p...
SCALE ISN’T A STRATEGY. IT’S AN OPERATING SYSTEM. 🔥Everybody loves talking about growth. The revenue. The shiny new products. The AI. The partnerships. The big freaking number on the slide. But here’s the question nobody puts on the keynote stage: What happens underneath the business when all that growth actually shows up? This week on SHeCOMMERCE, we’re going behind the strategy deck with Lauren Bolles, Chief Operating Officer of Tesco Media, to talk about the unsexy, absolutely essential ma...
🥂 This Sparkling Sips comes with bubbles, bite…and a few serious mic drops. We’re pouring one with Lydia Thacher, Vice President of Digital Commerce at Dollar General, for a conversation that goes way beyond “eCommerce strategy.” Because digital commerce isn’t about chasing the shiniest tech. It’s about solving real problems for real customers. Lydia takes us inside the thinking behind Dollar General’s evolving digital commerce experience—and why convenience, accessibility and understanding t...