Nobody Is Googling That: Why Your Messaging Might Be Costing You Clients

Kate Buckley posted one picture in her neighborhood Facebook group and booked three discovery calls. That picture was her coaching framework. Kate is a registered nurse and board-certified nurse coach who supports nurses. Her clients were getting results, from feeling happier at work to getting off medications. Still, she struggled to explain what coaching would actually do for someone who just felt tired. In this episode, Kate and I break down what changed once she built her framework inside the Framework Builder Lab. In this episode, you'll learn: Why program, package, and framework are not interchangeable (and which one comes first) How your clients' own words reveal the patterns in your coaching process What a framework does for the inner critic that says your results are luck The real objection hiding under "I need to ask my spouse" on a sales call How "same candy, different wrapper" lets one framework serve more than one audience Why a visual gets into your prospect's brain faster than an explanation Connect with Kate: Website: https://www.katebuckleycoaching.com/ (free sleep guide and free mindfulness meditation) Instagram: @katebuckleycoaching https://www.instagram.com/katebuckleycoaching Connect with Amanda: Framework Builder Lab Live (starts October 21): https://amanda-walker.com/lab/ 10 Powerful Questions: https://amanda-walker.com/questions "How To Get Clients" Limited Series: https://amanda-walker.com/limitedseries Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Reengage Your Email List Before a Workshop For more info, go to: https://amanda-walker.com/best-damn-coach/

Angela Lahman used to rebuild her worksheets, ebooks, and workbooks again and again. Just shy of a year after building her coaching framework inside my Framework Builder Lab, she runs one five-step process. She delivers it over three months, over six weeks, or in a single weekend, and it became her signature talk too. Angela is a former teacher, a network marketing leader of 12 years, and a coach for women walking through difficult seasons. Her Clarity Method is an homage to her mom, a school counselor whose middle name, the family joked, was Clarity. In this episode, we talk about: Why your lived experience already holds your method The difference between your tools and your methodology How to make faith-based and healing work tangible enough to sell What you can guarantee a client when you can't guarantee outcomes How one framework becomes a three-month program, a six-week program, a weekend intensive, and a signature talk Angela's advice for the coach on the fence about the lab Connect with Angela: Free Clarity Companion: angelalahman.com/clarity-companion Instagram: @angelalahman Connect with me: Framework Builder Lab: amanda-walker.com/lab "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Turn an Email Reply Into a Sales Conversation For more info, go to: https://amanda-walker.com/best-damn-coach/

Calm. Clarity. Peace. We all know what those words mean. Try to picture them, though, and they're very big. Ashlee Livingstone joined last year's live cohort of my Framework Builder Lab with clients coming in, but never consistently and never the same type. She had a process. It was a "secret thing" that only showed up once someone was already working with her. In this episode, Ashlee walks me through how building her own signature methodology turned intangible work into outcomes she can measure, and gave her the confidence to tell people what she does and where she can take them. In this episode: Why Ashlee used to believe she was successful if nobody knew she existed What inconsistent, mismatched clients were telling her about her message The question that makes "I just want to feel calm" measurable Her four-stage Self-Trust Framework My answer to "a framework will make me too rigid" Why there's no finish line on knowing your ideal client The walk away I'd say eight out of ten coaches get from building a framework About Ashlee: Ashlee Livingstone is a personal growth coach and breathwork facilitator. Before coaching, she was an event manager producing fundraisers and corporate events. Find her on Instagram at @ashlee.livingstone https://www.instagram.com/ashlee.livingstone/ and grab her free ten-minute Take a Breath audio https://our-forte.kit.com/take-a-breath Build your framework with me: The Framework Builder Lab live cohort kicks off October 21 and runs for eight weeks. It's the last time I'll ever run it live, and right now you can join for $200 off. Save your seat at https://amanda-walker.com/lab/ Grab my 10 Powerful Questions every coach should know: amanda-walker.com/questions Come say hi on Instagram: @awalkmyway https://www.instagram.com/awalkmyway/