How does COM-B compare to the Theory of Planned Behaviour? Part 2 - What COM-B adds
Unlocking Behaviour ChangeShow Notes
In the second half of a two-parter, Robert explains the limitations of the Theory of Planned Behaviour and how the COM-B model addresses these. The Theory of Planned Behaviour is EXTREMELY widely used and increasingly so despite its age. Among the limitations of the TPB that COM-B addresses are: 1) TPB focuses on beliefs and intentions when emotions, drives, desires, habit, instinct, physical and psychological capabilities and our social and physical environment clearly play a crucial role in behaviour. 2) It doesn't address the intention-action gap. 3) It uses between-person variation to suggest what might be a good target for an intervention, when behaviour change requires a very different kind of analysis. The COM-B model aims to bring in these crucial factors in a relatively simple framework that can be used by researchers, policy-makers and practitioners. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
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