
Summary
Marketers are increasingly criticizing the concept of "bull spend," where advertising budgets are allocated to metrics that appear favorable until scrutinized by financial officers. This phenomenon highlights the disconnect between marketing strategies and their actual effectiveness, prompting calls for more accountability in advertising expenditures.
The discussion shifts to the scientific realm, focusing on the Planck length, a fundamental concept in quantum mechanics that represents the smallest measurable length in the universe. The Planck length, derived from key physical constants, signifies a threshold where traditional notions of space and distance become uncertain. As physicists explore this scale, they encounter the Heisenberg uncertainty principle, which reveals that attempts to measure distances smaller than the Planck length lead to significant uncertainties.
Thought experiments illustrate that as measurements approach the Planck length, the energy involved can create gravitational effects, complicating the measurement process. This interplay of energy and uncertainty suggests that space may not be continuous at these minuscule scales, leading to the idea of "spacetime foam," where fluctuations and virtual particles challenge our understanding of the universe. The quest for a comprehensive theory of quantum gravity continues, as scientists seek to unravel the mysteries of space at its most fundamental level.
Show Notes
Sign Up on Patreon to get access to the Space Time Discord!https://www.patreon.com/pbsspacetimeUploaded 16-06-21How many times can I half the distance between my hands? Assume perfect coordination and the ability to localize my palms to the quantum level. 15 halvings gets them to within a cell’s width. 33 to within a single atom, 50 and they’re a proton’s width apart. Half the distance 115 times and they’re a single Planck-length apart - 1.6x10^-35 meters. Surely we can keep going - .8, .4, .2 x10^-35 m? Bizarrely, those distances might not even exist in any meaningful way. Check out the Space Time Merch Storehttps://www.pbsspacetime.com/shopSign up for the mailing list to get episode notifications and hear special announcements!https://mailchi.mp/1a6eb8f2717d/spacetimeHosted by Matt O'DowdWritten by Matt O'Dowd Graphics by Leonardo Scholzer, Yago Ballarini, Pedro Osinski, Adriano Leal and Stephanie FariaGFX Visualizations: Katherine KorneiDirected by Andrew KornhaberAssistant Producer: Setare GholipourExecutive Producers: Eric Brown and Andrew KornhaberEnd Credits Music by J.R.S. Schattenberg: https://www.youtube.com/channel/UCRl6-nb4iOnsij-vnpAjp0QSpecial Thanks to Our Patreon SupportersBig Bang SupportersCharlieMrs. Tiffany PoindexterLeo KoguanSandy WuMatthew MillerScott GrayAhmad JodehRadu NegulescuAlexander TamasMorgan HoughJuan BenetVinnie FalcoFabrice EapMark RosenthalDavid NicklasQuasar SupportersStephen WilcoxChristina OegrenMark HeisingHank SHypernova Supporterswilliam bryanMarc ArmstrongScott GorlickNick BerardPaul Stehr-GreenMuON MarketingRussell PopeBen DeloL. Wayne AusbrooksNicholas NewlinDrJYouАнтон КочковJohn R. SlavikMathewDanton SpiveyDonal BotkinJohn PollockEdmund FokschanerJoseph SalomoneMatthew O'Connorchuck zegarJordan Youngm0nkJulien DuboisJohn HofmannDaniel MuzquizTimothy McCullochGamma Ray Burst SupportersNubbleChris NavridesScott R CalkinsCarl ScaggsG MackThe Mad MechanicEllis HallJohn H. Austin, Jr.Diana SBen CampbellLawrence Tholl, DVMFaraz KhanAlmog CohenAlex EdwardsNickÁdám KettingerMD3Endre PechDaniel JenningsCameron SampsonPratik MukherjeeGeoffrey ClarionNateAdrian PosorDarren DuncanRuss CreechJeremy ReedDerek DavisEric WebsterSteven SartoreDavid JohnstonJ. KingMichael BartonChristopher BarronJames RamseyDrew HartJustin JermynMr TAndrew MannJeremiah JohnsonPeter MertzKevin O'ConnellIsaac SuttellDevon RosenthalOliver FlanaganBleys GoodsonDarryl J LyleRobert WalterBruce BIsmael MontecelSimon OliphantMirik GogriMark Daniel CohenBrandon LattinNickolas Andrew FreemanShane CalimlimTybie FitzhughRobert IlardiAstaurusEric KieblerCraig StonahaMartin SkansMichael ConroyGraydon GossFrederic SimonTonyfaceJohn RobinsonA GKevin LeeAdrian HatchYurii KonovaliukJohn FunaiCass CostelloTristan DelocheBradley JenkinsKyle HoferDaniel StříbrnýLuaanAlecZeroVlad ShipulinCodyMalte UblKing ZeckendorffNick VirtueScott GossettDan WarrenPatrick SuttonJohn GriffithDaniel LyonsDFaulkGrowingVioletKevin WarneAndreas NautschBrandon labonte Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
More from PBS Space Time
Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/DonateSPACEUploaded 10-10-18Physics seems to be telling us that it’s possible to simulate the entire universe on a computer smaller than the universe. You can further support us on Patreon at https://www.patreon.com/pbsspacetimeSpace Time Challenge WinnersJin DuLoren BookerKevin Selva PrasannaMay AwbinJohn RezaIan GramsChallenge Winners: Please [email protected] with your name, address, US t-shirt size – small, medium, large, extra large, or extra-extra-large and let us know which T you’d like.Get your own Space Time t-shirt at http://bit.ly/1QlzoBiTweet at us! @pbsspacetimeFacebook: facebook.com/pbsspacetimeEmail us! pbsspacetime [at] gmail [dot] comComment on Reddit: http://www.reddit.com/r/pbsspacetimeHelp translate our videos!https://www.youtube.com/timedtext_cs_...Previous Episode:How to Detect Extra Dimensionshttps://www.youtube.com/watch?v=3HYw6vPR9qUHosted by Matt O'DowdWritten by Matt O'DowdGraphics by Luke MaroldiAssistant Editing and Sound Design by Mike PetrowMade by Kornhaber Brown (www.kornhaberbrown.com)I’m not saying the universe is a simulation. I mean it might be – I’m just not saying it. And perhaps it doesn’t make any difference. Even if this is the prime, the original physical universe, rather than somewhere deep in a simulation nest, we can STILL think of our universe’s underlying mechanics as computation. Imagine a universe in which the most elementary components are stripped of all properties besides some binary notion of existence or non-existence. Like, if the tiniest chunks of spacetime, or chunks of quantum fields, or elements in the abstract space of quantum-mechanical states can either be full or empty. These elements interact with their neighbors by a simple set of rules, leading to oscillations, elementary particles, atoms, and ultimately to all of the emergent laws of physics, physical structure, and ultimately the universe.Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big BangJustin LloydAnton LifshitsCoolAsCatsDavid NicklasFabrice EapQuasarDean FuquaMark RosenthalMayank M. MehrotaRoman PinchukTambe BarsbayVinnie FalcoHypernovaBrent MullinsChuck ZegarDonal BotkinEdmund FokschanerJohn HofmannJordan YoungJoseph SalomoneMatthew O’ConnorRatfeastThanks to our Patreon Gamma Ray Burst Supporters: Alexander RodriguezAlexey EromenkoBenoit Pagé-GuitardBrandon CookBrandon LabonteDaniel LyonsDavid CraneDeborah WhittakerFabian OlesenGreg AllenGreg WeissJames FlowersJames HughesJJ BagnellJon FolksKevin WarneMalte UblMark VasileNicholas RoseNick VirtueScott GossettShannan Catalanoسلطان الخليفي Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
👉 Head to https://brilliant.org/spacetime/ for a 30-day free trial + 20% off your annual subscription
Go to https://squarespace.com/pbs to get a free trial and 10% off your first purchase of a website or domain.
PBS Member Stations rely on viewers like you. To support your local station, go to:http://to.pbs.org/DonateSPACE
Click this link: https://www.boot.dev/?promo=spacetime and use my code SPACETIME to get 25% off your first payment for boot.dev