Show Notes
What connects Property Law to the BBC, Freud to Modern Dance, Classical Music to Swimming in Swiss Lakes, Film Production to Music Festivals and the National Garden Scheme to Venice Biennale. My Dad...
I talk a lot about what I call a "work/work" balance (as opposed to the well known concept of the work/life balance).
Coaches - in particular - are very likely to have chosen to move into the coaching space as a way not only to help others flourish, but because the attraction of a more independent, entrepreneurial, creative and joyful work life are very attractive to them.
They may class themselves as having reached their "midlife", see themselves on a "Second Mountain", be disillusioned by the corporate world, by being beholden to the 9-5 structure of time, or just bored of the rat race... Covid and Working From Home have helped us all reconsider our options.
But bills need to be paid.
And when you are just starting out as a coach, getting clients can be tough. So sometimes we need to do other work to supplement our income. AND, when we have a unique blend of work practices going on, it can really help to make us stand out... as long as we are able to speak to why the various hats we wear make us an Authority, have Empathy, and have an interesting Story enough that people want to work with us, employ us, appoint us or ask us for our help.
My father is Steven Fogel. I am going to be interviewing him on Thursday 20th October about his life. He has had "a lucky discovery that left him feeling happier and more fulfilled." Here's what happened...
More from Better Bolder Braver
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What if better coaching, and better marketing, came from doing less?
Seth Werkheiser is a writer, musician, a "wizardly guide to platform independence" and the founder of the Social Media Escape Club. I met Seth for the very first time whilst creating this episode! We talk about escaping social media without a rigid detox plan, why a newsletter beats a feed, the "work-work balance" almost nobody admits to, and why community - not content - might be the actual antidote to burnout. We also cover: Seth's path from third-generation musician to music blogger (2001) to AOL Music editor to email marketer for record labels and a music publicist - and how that same "help creative people get seen" mission has never really changed
In this episode, I get to profile one fabulous member of the Better Bolder Braver community, Simon Hill. Simon is a coach, facilitator and consultant who works with people-helpers of a particular kind - leaders in charities and social purpose organisations - and he's been part of our community for two years now, most recently taking the reins as chair of our book club. We talk about what actually happens in a community like ours - how the thinking and feelings associated with marketing are slowly absorbed (after the eleventh time, or in Simon's case, the fifteenth), and how marketing starts to feel more human and less daunting. We cover the five P's of Positioning, the power of kindness at work, why good contracting is quietly brilliant marketing, and Simon's beloved concept of entering every conversation without Memory, Understanding or Desire - or as he calls it, “MUD”. There's humour, there's parenting, there's talk of doodling, and there's a couple of very good book recommendations.
What if your best marketing move wasn't saying more - but asking better questions? In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off. Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet. What we talk about Why asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in life How "holding the space" in marketing creates the same trust and intimacy as a coaching relationship The connection between self-awareness in coaching and self-awareness in marketing Why you don't need to say something new every week - and why saying the same five things, creatively, is actually the goal How questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you" The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifully Rob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secret How to translate your best coaching questions directly into your marketing