479 - What Most Membership Owners Get Wrong About Content
Membership Geeks Podcast with Mike MorrisonShow Notes
In this episode, I'm tackling one of the biggest mistakes I see membership owners make: treating content as the be-all and end-all of what their membership offers. So many people set out to build the Netflix of their niche, chasing the biggest, most comprehensive library they possibly can. But your members don't join for the volume of content. They join for what that content makes possible. I share why volume and value are not the same thing, the trap of the content treadmill, and the four things every membership owner needs to do to reframe the role content plays in their membership. If your value proposition currently rests on how much content you've got, this episode is for you. In this episode: Why do so many membership owners fall into the trap of trying to build the Netflix of their niche? What's the real difference between volume and value, and why does more content so often mean less? How does the content treadmill quietly erode your member experience? What four shifts will help you reframe the role content plays in your membership? Why can pruning your library add more value than constantly expanding it?
Ready to stop confusing volume with value in your own membership? Download the free resource for this episode to audit your content library and reposition your membership around the things that actually keep members subscribed: grab it here. And if you want a quick read on where your membership stands right now, take the free Membership Healthcheck to spot the gaps that are limiting your growth and retention. Key Quotes & Takeaways: "Content is the vehicle, not the destination. Members are buying the transformation, the outcome, the result, not the biggest lesson count, not the most hours of videos." "You cannot, as a membership owner, confuse volume with value. More courses, more events, more features, more sections in your community doesn't just instantly equate to more member value. Usually it's the opposite." "Your role is to narrow down the choices, not expand them. To provide clarity, not further confusion." You might also find useful: How Much Content Do You Need to Launch Your Membership? How to Decide Which Content Should Be Free vs Paid 12 Types Of Content To Include In Your Membership Site 4 Unusual (But Effective) Membership Content Strategies
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