Show Notes
In the latest episode of 3PL Live, Whitney Johnson Cowell, a marketing executive at KCH Transportation, shares insights on 5 key marketing trends for 2024 in the Supply Chain.
1. In-person and Virtual Events: We expect to see more engaging events such as Manifest with more interesting experiences.
2. User-Generated Content: Emphasizes the importance of organic content and providing space for reviews and feedback.
3. Video Marketing: Video content is becoming a competitive advantage as GPT commoditizes copy.
4. Sponsorships: Explores sponsorship opportunities in events, newsletters, and speaking engagements.
5. Tech Stack: Leveraging AI technologies specific to marketing roles such as Jasper and Chat GPT.
3PL Systems Team
More from 3PL Live
A new 3PL Live podcast episode just dropped featuring logistics expert Nathan Chaney. Chaney, the owner of a heavy haul brokerage and a YouTube channel (Supply Chaney On Tour) showcasing shipper facilities...
A new 3PL Live Podcast episode is out now with CEO of Greenscreens.ai Dawn Salvucci-Favier.
Get ready for an exciting new episode of 3PL Live featuring Robert Bain, also known as the 'Strongest Man in Logistics.'
Check out the latest episode of 3PL Live featuring Trey Griggs, Founder of Beta Consulting.
A new 3PL Live episode is now out with Nate Johnson founder of GLCS and host of Driving Forward Podcast.