Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
The Partnership EconomyShow Notes
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners.
This podcast episode was produced by Quill.
More from The Partnership Economy
For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out?
Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control?
A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.
Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?
The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.