Launch Like a Creator

How I hit my best ever launch conversion - before the launch has even finished! Ep 32

Launch Like a Creator

Show Notes

This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share. I’m chatting through: How the early bird phase brought me my highest conversion rate ever

What made this launch convert so highly

Why strong messaging and audience warmth matter more than “launch tricks”

The biggest pitfalls people fall into when launching something new

How to decide whether a new offer is worth keeping long-term

Why your between-launch content is the thing that builds (or breaks) your next launch

In this episode, I share exactly how many people joined during early bird, what the conversion rate worked out to, and why this has been such a validating launch - especially as the first outing of a brand new offer. Your content between launches is what keeps your audience warm, grows your pond, and gets people excited long before you’re selling anything. That’s the heartbeat of an easy launch. This is where movement-building really comes in. Doors to Light Up Your Movement are still open until January 9th, and we officially start together on the 12th. You’ll get instant access to the first bonus training and prompts as soon as you join, so you can start shaping your movement over the festive break if you want to. If you’re ready to build a movement around your brand in 2026 - and make launching feel lighter, warmer and way more doable, join us here before Jan 9th.

More from Launch Like a Creator

Oct 22, 2026

If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals. But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too. In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.

Oct 15, 2026

There's a massive difference from trying to get views and go viral on Instagram, vs content that creates demand for you and your work. In this episode, we're chatting about the magic combo of:

Oct 8, 2026

Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets you the opportunities and business growth that you want.

Oct 1, 2026

We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?

Sep 24, 2026

Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life.

See all episodes →