The New Etsy Ads Update: How to Control Spend, Boost ROAS, and Scale Smarter

What happens when the products that built your Etsy shop stop bringing in the sales they used to? Working harder on the same listings might not be the answer. Watch on the tube: https://youtu.be/sga01j57ZDU See the video in my skool group for free: https://www.skool.com/grow-my-etsy-shop-3051 Join Mastermind: https://www.growmyetsyshop.com/mastermind In this episode, I'm talking about why successful shops get stuck, how to recognize when it's time to pivot, and why your ability to sell is a bigger asset than any single product. We'll explore how to expand around the customers you already understand and use your existing listings to increase order value. You've built skills that can carry you beyond your current bestseller. Let's talk about how to use them.

Watch on youtube to see the video - https://youtu.be/wPDjL8_H2ns Your Etsy photos might show your product beautifully. But do they give shoppers a reason to buy it? In this video episode of Grow My Etsy Shop, I review real listings to show the difference between displaying a product and selling it. We look at photos and videos that explain benefits, answer questions, show size and quality, and help shoppers feel ready to purchase. I also break down "monster listings," where shoppers can explore several designs in one listing, and share ways to build trust through demonstrations, your maker story, packaging, and installation instructions. If competitors are selling products that look just like yours, this episode will help you make your listing more convincing. Every photo is an opportunity to move someone closer to buying.

Watch on Youtube to see me walk thorugh - https://youtu.be/cLkz9C32Ae8 Will your next Etsy product actually sell? Before you spend time creating it, look for evidence that shoppers want it. In this special video episode of Grow My Etsy Shop, I walk through real Etsy listings and show you how to estimate product sales using public shop sales and review numbers. We look at recent reviews, seasonal demand, and competing listings to help you decide whether a product idea is worth exploring. Along the way, I share how to stand out when everything looks the same, why your photos need to sell the product, and how your starting price shapes buyer expectations. Follow along with the free Etsy sales calculator: https://growmyetsyshop.com/etsy-formula

Etsy is opening the door to something that could be a BIG deal for growing sellers: giving other users access to your shop. So… should you hire a VA? In this episode, I break down when an Etsy VA actually makes sense, what I would (and wouldn't) outsource, and how I'd structure the role. We'll talk about using VAs for listing creation, keyword research, customer service, and fulfillment—plus how to train them to work the way you want, where to find good VAs, what you should expect to pay, and why I prefer hiring for specific roles instead of looking for a vague "Etsy assistant." If you're spending so much time operating your shop that you don't have enough time to actually grow it, this episode is for you.

A successful Etsy seller came to me with a problem: her revenue was down 16%, her traffic was down, and she assumed the answer was simple: she needed more traffic. But when we actually pulled her order data apart, that wasn't the problem at all. Her total number of orders was only down about 2%. The real problem was how much each customer was spending. In this episode, I break down the numbers behind her shop and explain why Average Order Value and median order value can tell you things that Etsy's normal dashboard won't. We'll look at why her typical customer went from spending around $40 to around $32, how a cheaper product was unintentionally replacing some of her higher-value sales, and why adding more products wasn't fixing the problem. Then I'll show you the strategy we came up with to fix it: turning the listings Etsy is already sending traffic to into "mini shops" where customers can see complementary products, upgrades, bundles, and variations without needing to leave the listing. If your Etsy revenue has dropped and your first instinct is to blame traffic, SEO, or the algorithm, pull your numbers first. You might already have enough customers. You may just need those customers to buy a little more.