Show Notes
From mushroom gummies to THC drinks: Jake Mellman's update on Troop and why he's launching Psilly Goose to replace alcohol.
More from The Unofficial Shopify Podcast
Oct 20, 2026
Reserve your customer's wallet share before Black Friday.
Oct 13, 2026
The theme editor's first reset in 15 years.
Oct 6, 2026
Live selling finally works. Here are the numbers.
Sep 29, 2026
Seven founders, one tent, zero paid-ads-first answers.
Sep 22, 2026
Discounts are the biggest line item on your P&L that nobody approved. Kurt and Paul answer the discount questions merchants keep asking, then lay out the Black Friday plan.