Show Notes
With Guest Claire Parnell.
Claire is a senior professional in the Marketing and Communications industry with over 20 years’ experience working in the sport industry. She founded OnSide Communications almost 3 years ago, a Brand and Communications consultancy connecting and championing brands, organisations, governing bodies, athletes and communities through creative storytelling and powerful partnerships, helping to build a clear strategic vision for clients to create impact, powered by a love of sport.
Prior to that she spent nine years at Nike in both European and UK Communications Director roles. Here she worked with global sporting icons, clubs and federations from the world of football, basketball, the NFL, rugby, golf and athletics, launching industry-defining footwear, apparel and digital innovations for the iconic brand at World Cups, Champions League Finals and Olympics.
Claire is a passionate fan of women's sport and is committed to working with organisations who champion and support its’ growth and visibility, to fuel inspiration, engagement and participation for future generations of women and girls.
She is a member of the Women in Football community and Leaders in Sport Guild and is an activator of The Women's Sport Trust #UNLOCKED programme (mentoring elite sportswomen), as well as mentoring female business founders in the industry and working with exciting talent who want to create a career in sport.
Claire is building a new community MiSc (Mums in Sport Community), a supportive and positive network for mums that work in the Sport Industry as she believes that as women's sport rises, so too does the need for the women who work in the industry, who are also mothers, to be visible and empowered.
In this episode we talk about A Man's World, Justine shines light on the changing world we live in and why must all do our bit, use our voice and take action for change for generations ahead to lead a better future with increasing opportunity for the young girls and woman of tomorrow.
Follow Claire on Instagram and Onside Communications IG too, and you can visit her website: OnSide Communications
Women’s Sport Collective: https://www.womenssportcollective.co.uk
The children's video Justine talks about showcasing gender equality, is a campaign for International Women's Day by Finansförbundet Watch here.
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