How to Create a Job For Yourself That Has Never Existed with the NFL's First-Ever Fashion Editor
Let's Get DressedShow Notes
If you've ever been told there's no clear path for the career you want, this episode is proof you can build the path yourself.
Kyle Smith joins us as the NFL's first-ever fashion editor, a role that didn't exist until he created it. We get into how a scrappy Instagram account he ran during COVID, just posting tunnel fits for fun, became his literal proof of concept and landed him back at the league in a job title no one had held before. We talk about taking Joe Burrow to Paris for his first-ever trip outside the country and putting him in a backless Peter Do suit for Vogue World, a moment that generated $22 million in paid media value, why Hermès has quietly become an unofficial partner of the NFL tunnel, and his theory on why athletes, not influencers, are becoming fashion's most trusted tastemakers. We also get into his "what rooms do you want to be in" framework for getting dressed with intention, and his advice for anyone trying to build a career in a lane that doesn't exist yet.
In this episode, we get into:
How Kyle became the NFL's first-ever fashion editor, and how a proof-of-concept Instagram account he ran during COVID turned into a job that didn't exist before he pitched for it His path from working under celebrity stylist Karla Welch, to styling NFL Network hosts, to building the league's entire fashion strategy from the ground up The story behind Joe Burrow's viral backless Peter Do suit at Vogue World Paris, and how the moment generated $22 million in paid media value Why Hermès has become an unofficial partner of the NFL tunnel, from Saquon Barkley's shadow Birkin to custom Bengals-orange bags for Joe Burrow His theory on why athletes, not influencers, are becoming fashion's most trusted tastemakers, and what that means for how brands think about visibility The "what rooms do you want to be in" framework he uses with players (and the rest of us) to make getting dressed intentional instead of reactive His advice for anyone trying to build a career in a space that doesn't have a clear path yet, no permission required What to actually wear to a football game, from suite dressing to jewelry to his favorite NFL x Abercrombie merch The NFL players he's watching this season for the best tunnel style.
Special thanks to today’s sponsor Aerie! Visit Aerie.com to find your perfect fit.
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