Show Notes
Nike Direct President Heidi O'Neill talks with Recode's Jason Del Rey about how the sports apparel company is working to connect with consumers digitally. Nike products can be found both in stores and across the web, but the company has created a membership program for people who go to its website and apps directly, rewarding them with personalized shopping recommendations and first dibs on new products. In return, Nike gets clearer data about what its customers will want in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Recode Replay
Recode's Kara Swisher and Jason Del Rey talk with Jennifer Hyman, the CEO and co-founder of Rent the Runway, at An Evening With Code Commerce 2018 in Las Vegas. Learn more about your ad choices. Visit megaphone.fm/adchoices
Recode's Jason Del Rey talks with Nordstrom co-president Erik Nordstrom and OneMarket CEO Don Kingsborough at An Evening With Code Commerce 2018 in Las Vegas. Learn more about your ad choices. Visit megaphone.fm/adchoices
Recode's Kara Swisher talks with DoorDash CEO Tony Xu and David Gordon, the president of The Cheesecake Factory Incorporated, at An Evening With Code Commerce 2018 in Las Vegas. Learn more about your ad choices. Visit megaphone.fm/adchoices
Patreon CEO Jack Conte and 'Brain Candy' host Susie Meister talk with Recode's Peter Kafka and Dan Frommer at the 2018 Code Media conference in Huntington Beach, Calif. Learn more about your ad choices. Visit megaphone.fm/adchoices
The chief strategy officer at Disney, Kevin Mayer, talks with Recode's Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif. Learn more about your ad choices. Visit megaphone.fm/adchoices