Rooted in Innovation: The Future of Farming with Darragh McCullough from RTE's Ear to the Ground and Founder of Elmgrove Farm

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What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation. Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.

🔑 Key Takeaways How to diversify without losing focus: a masterclass in iterative business building Why collaboration (not control) is essential for modern rural enterprises The power of customer experience in reshaping farming's role in local communities Creators & Guests

Gerry Scullion - Host

Serdar Mele - Editor

Stef Murphy - Producer

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