Tim Riley & Zack Zillner LIVE From The 2026 Coach Em Up Conference | Ep. 120

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Tim Riley and Zack Zillner take the Coach 'Em Up Podcast live at their second annual conference, fielding real-time audience questions with moderator Tatum Brandt. Topics include building gym culture, online coaching transitions, in-season vs. off-season programming, managing bad training days, and the early mentors who literally changed their lives. Oh, and someone got Rhabdo...

Recorded live at the Coach 'Em Up Conference, this episode is part Q&A, part therapy session, and part cautionary tale about running Pat Davidson's MASS program in August heat. Tim and Zack break down what separates elite strength coaches from general population trainers, why your clients are buying YOU and not your program, and how a single conversation mid-session can flip an athlete's entire week. Tim gets real about a mentor who refused to give up on him in high school while Zack talks about getting thrown into the fire at Kansas under Andrea Hudy.. If you coach, train, or are building something in the fitness space, this one's for you!

Produced by Q6 Media https://q6.media

00:00:00 - Introduction 00:02:07 - Best Meals in Austin 00:03:58 - Strength Coaches vs. Gen Pop Trainers 00:10:05 - In-Season vs. Off-Season Training 00:12:50 - Managing Clients on Bad Days 00:19:24 - Growing an Online Training Product 00:22:46 - Building A Gym Culture 00:27:55 - Transitioning from In-Person to Online Coaching 00:32:24 - What Tim and Zack Learned from Each Other 00:35:00 - Humility & Open-Mindedness 00:40:09 - Launching in Underserved Markets 00:44:36 - Rhabdo Horror Stories 00:51:11 - Biggest Coaching Impact

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