Show Notes
In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.
From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.
We cover: How Ru & Rocka started and the moment it became real Being responsible with money and navigating small business finances How to build a brand that's truly original in a crowded market Building the Ru & Rocka team and knowing when to hire Building a true brand identity & DNA Launching in Selfridges
Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.
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CHAPTERS 00:00 Introducing Katherine Barlow 04:56 Instagram Side Hustle 07:16 Finance Lessons Learned 09:47 Building A Brand Solo 12:51 From The Studio to Ru & Rocka 30:11 Scaling Without Fear 32:37 Brand DNA Matters 33:41 When Big Brands Copy 38:32 Building Thick Skin In Business 40:52 Launching In Selfridges 46:57 Scrappy Startup Lessons 48:12 What’s Next For Ru & Rocka 58:09 Final Advice For Business Owners
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