Show Notes
We are so happy to have one of our coaching industry besties - Lucy Mullins - to talk to us all about diversity in the future of the coaching industry, and to join us in discussing how to have fun with marketing your coaching business. Lucy is also a wonderful advocate for how coaching not only helps create personal change, but can impact big picture system change in the world too. She's also a fantastic example of a healthy "work/work" balance as we call it.
We've invited Lucy to write here a dedication to the Future of Coaching - to share with you all ahead of the discussion...
"We set up #RideTheWave to bring more diversity to the world of coaching and to make positive waves in the world through the power of coaching.
#SocialImpact, #CelebratingDiversity, #Community, and #Laughter are our core values at #RideTheWave and guide everything we do. We also believe these values are the key to the future of coaching.
We believe that the Future of Coaching is about more people being equipped with coaching skills, more people being able to access coaching, and more positive impact in the world.
Here at #RideTheWave we are committed to contributing to the future of coaching by…
1. Educating and empowering a diverse range of coaches around the world so that there is a coach for everyone
2. Training and inspiring a new wave of leaders to use coaching skills within their organisations
3. Demystifying coaching so that it becomes a universal set of skills and tools used by people around the world, in both their personal and professional lives
4. Sharing coaching tools and skills from our community with people and organisations who wouldn’t normally be able to access professional coaching
Here’s a bright future for coaching."
....Join us for what will no doubt be a heart-warming and heart-felt discussion about how you as a coach can build something just right for you, great for others and wonderful for the world.
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What if your best marketing move wasn't saying more - but asking better questions? In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off. Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet. What we talk about Why asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in life How "holding the space" in marketing creates the same trust and intimacy as a coaching relationship The connection between self-awareness in coaching and self-awareness in marketing Why you don't need to say something new every week - and why saying the same five things, creatively, is actually the goal How questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you" The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifully Rob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secret How to translate your best coaching questions directly into your marketing